Doug Silk

  1. Paid Advertising – AdWords 101

    Let’s face it; Google AdWords is probably the best online advertising tool there is. Google is THE name in search engine technology and no other advertising network can give you faster sales results than AdWords if executed correctly. This platform can instantly get your message right in front of the people who are most likely to buy your product or service at the exact time they are looking for what you have to offer. AdWords can offer immediate measurable results… Read More

  2. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

  3. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. The Importance of SEO on a New Website

    Once your website has been built and it’s time to start promoting your company, it is time for Search Engine Optimization or “SEO”. A lot of our clients initially ask us “what is SEO?” Although they may understand that they want to be found in the search engines list of results, and they want to be higher on the list than their competitors, most companies do not truly understand SEO. A pretty standard definition and explanation of Search Engine Optimization… Read More

  6. 5 Reasons to Think Long Term with Your SEO Strategy

    A common misconception about search engine optimization (SEO) is that businesses can do an optimization overhaul on their website, check off everything on our 2016 SEO checklist and then forget about it. While that’s always a good start, the problem is that SEO is not a one-and-done marketing tactic. As we’ve mentioned many times in the past, SEO is constantly changing and evolving. That SEO makeover you gave your website needs regular monitoring and analysis to determine how to improve… Read More

  7. How to Make the Most of Your Company Blog

    Search Engine Optimization (SEO) is all about creating valuable content and providing useful information to searchers. mRELEVANCE recently discussed why it’s important for a business to have a blog on its website. A blog not only drives traffic and leads, but also helps Google understand what products and services your company has to offer. It’s not enough to simply have a blog, however. A well-optimized blog should have a few key elements to ensure that it’s driving quality traffic to… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Why Should My Business Have a Blog?  

    We get asked this question all the time, “Why should my business have a blog?” So, here is the answer! A well-maintained blog or news section is incredibly important to search engine optimization (SEO). It is crucial to create quality content on an ongoing basis for many reasons. Google now understands semantics and context in search queries and in website content, which means companies have an even better opportunity to tell Google what they have to offer to customers. Writing… Read More

  10. The New and Improved SEO Checklist for 2016

    Search engine optimization (SEO) best practices change so frequently, it can be difficult to know where to start. To help keep track of the necessary steps to a well-optimized site, the mRELEVANCE SEO team has created a checklist for you to follow when implementing a successful SEO strategy for your business. Before we get to the fundamentals, there are few best practices that every good SEO strategy should be using in 2016: Search engine optimization begins with your website itself,… Read More

  11. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Top 6 Strategies for Optimizing Videos

    Consumers are watching more videos than ever. If your company has not added video to its marketing mix, we can give you five trillion reasons why including video as a marketing tactic is a good idea! According to a recent survey by Ampere Analysis, Facebook is on track to deliver two trillion video views this year. YouTube will deliver three trillion views this year. In fact, YouTube is the second largest search engine after Google. With more than three billion searches… Read More