Mitch Levinson

  1. Email Marketing: Are You RELEVANT?

    Marketers around the globe know email is one of the most effective marketing tools in their marketing toolboxes. Capturing email addresses on your website, at a trade show, or even at the point of sale is critical for continual follow-up and future sales, but what is the best way to market to those email addresses. Creating an environment that gives your prospects and customers a way to continue to get valuable content and information from you, without overwhelming them with… Read More

  2. Video Marketing: Product Showcase Videos

    Have you or your company ever wanted to showcase one of your products or features in an innovative way that would reach a qualified target audience? One of our clients, The Dragas Companies, wanted to showcase two of their communities, Halstead at Spence Crossing and Spence Crossing at Princess Anne, in a cool and effective way. At Marketing RELEVANCE, we keep ahead of new digital trends that help to increase our clients’ leads and return on investment (ROI), so we… Read More

  3. Digital Marketing: Change is Constant

    The industry of digital marketing is always changing. It is always evolving and pushing forward on the edge of the marketing envelope. Most innovative companies try to keep ahead of the curve. Recently, marketing and advertising has shifted gears to be more visually driven rather than content driven. Content is still king, however the main focus is to draw in customers based on primarily what they see. An average internet user will scroll through Facebook, Twitter, or Instagram only skimming… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. How Google Names Their Updates

    Do you ever wonder how certain sites pop up on the first page of Google? Well, the short answer is SEO. Basically, Google has this algorithm that mixes various factors together before spitting out which websites will be most beneficial for you based on your search. Over the years, Google has added new factors and updates to this algorithm to ensure that they are maintaining the best results that you expect. All of the updates make sense and seem to… Read More

  6. Building The Website Of Your Dreams

    The design of your website is very important, as we discussed in a previous post, but the user experience on your website and how interactive it is might be even more important. Creating the best website combines the ‘bling’ of graphic design and branding with interaction and information delivery creates a place where your buyers (and website visitors) can decide for themselves why you are their best option. Graphic design created the look and feel of your website and most important… Read More

  7. Keeping Your Website Designed for Today

    You sit down at your computer, open a browser window, put in your company URL and click enter. Within 3 seconds later the site loads and you are looking at an old, dated website. The navigation is confusing, the visuals on each page are outdated, the written message doesn’t convey what your company does any more; let’s face it; your website needs a facelift. Now that you are thinking about a new website that will stand out and bring in… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. SEO Primer for Executives

    Executives overseeing large projects with multiple moving parts have to plenty to juggle without having to parse every single suggestion that comes from the Marketing department. Many managers roll their eyes when the tech people start talking about “SEO,” and “back end dev.” But managing all those parts means knowing every part of the team is doing what they are supposed to be doing. Understanding Search Engine Optimization (SEO) can help executives make better decisions about the team, their roles… Read More

  10. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  11. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Branding Your Brand

    Every business has a brand. But not every business uses branding, or uses it well. So what’s the difference and why does it matter? A brand, simply, is a company’s message to the market, combined with consumers’ messy set of emotional reactions to that message. A business that elicits an overall positive response from the market will be largely successful. The public recognizes this business as a consistent producer of quality products. Even if this company has an occasional negative… Read More