General Information

  1. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  2. Rogers and Stocks Promoted to Senior Account Manager

    Marketing RELEVANCE is excited to announce the promotion of Account Managers Melissa Stocks and Courtney Rogers to the position of Senior Account Manager. This promotion recognizes the understanding of marketing and serving clients’ needs by both of these talented ladies. Since starting at mRELEVANCE in 2011, Melissa has consistently excelled within her roles as Account Coordinator and Account Manager. With each promotion, she has taken on more responsibilities such as training and managing staff.  As an Account Manager, she has… Read More

  3. Pay to Play on Facebook: Client Success Stories

    You hear the phrase, “pay to play,” more and more often these days. That’s because with 1.7 billion-plus people using Facebook each month, this tactic is crucial in successful social media marketing. Without utilizing Facebook advertising, you won’t be able to reach the right people, capture their attention or even get results. If not paying, why are you even playing? Still hesitant? Here are a couple of success stories to change your mind. For our client The Dragas Companies, we… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. mRELEVANCE New Year’s Resolutions

    It has been a good year for the mRELEVANCE team. We are thankful for our strategic partnerships with our clients and industry partners. As we look to 2017, we’ve made predictions for marketing tools, set personal goals and made resolutions.  We hope to inspire you with some of our resolutions in this post. Please comment and let us know what yours are. Carol Morgan – My first resolution is to get out of the office and meet with more clients… Read More

  6. 2017 is the Year of Video Marketing

    Is video marketing really worth the time and effort for promoting your business? Will customers or clients even take the time to watch it? The answer is yes! From YouTube to virtual reality, video marketing is a trend that is progressing rapidly. At IBS 2017, mRELEVANCE partners Mitch Levinson and Carol Morgan are joined by Laura Alston from Rausch Coleman Homes, Kelly Fink with The Providence Group, Janette Hawkins with Traditions of America and Irene Hall of FrontDoor Communities to… Read More

  7. View Our Updated Marketing Portfolio

    We have updated our marketing portfolio to show off our recent successes.  We invite you to take a peek and see what you think!  We’d love to help with your business’ marketing efforts, whether that is building a new website that drives leads; creating a strategic public relations plan that results in placements in newspaper, print or online; building an overall strategic marketing plan to make sure your plans drive ROI and are coordinated, or using social media to grow… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. The Millennial Takeover: How to Work Successfully with Millennials

    In our first millennial-focused article, we introduced and explained who millennials are and what makes them different from other generations. To sum it up, the term millennial, also known as Generation Y, refers to anyone born between 1981 and 1998, currently age 18 to 35. As more millennials graduate college with mountains of debt and join the workforce, your chance of working with one increases tremendously. By 2020, millennials will make up more than 50 percent of the labor force!… Read More

  10. Social Media 101: Online Reviews

    For the last topic in our Back to the Basics: Social Media 101 series, we focus on the importance of online reviews and testimonials and how your business can use them to its advantage. Keeping up with online reviews and testimonials is a way to stay proactive with your online reputation and is crucial to your business’ success. Just the Stats According to an article posted by Invesp: 90 percent of consumers read online reviews before visiting a business 88… Read More

  11. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Social Media as a Customer Service Tool

    Social media is a powerful tool, and businesses are basically required to incorporate it into their marketing plans if they hope to survive and excel. One way businesses often fail to properly utilize social media is through customer service. Strong customer service can go a long way in strengthening your business’ brand and improving customer relationships, and social media has become yet another outlet to do just that. It’s important for businesses and brands to begin thinking of social media… Read More