Marketing tips

  1. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  2. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  3. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Email Marketing: Are You RELEVANT?

    Marketers around the globe know email is one of the most effective marketing tools in their marketing toolboxes. Capturing email addresses on your website, at a trade show, or even at the point of sale is critical for continual follow-up and future sales, but what is the best way to market to those email addresses. Creating an environment that gives your prospects and customers a way to continue to get valuable content and information from you, without overwhelming them with… Read More

  6. Video Marketing: Product Showcase Videos

    Have you or your company ever wanted to showcase one of your products or features in an innovative way that would reach a qualified target audience? One of our clients, The Dragas Companies, wanted to showcase two of their communities, Halstead at Spence Crossing and Spence Crossing at Princess Anne, in a cool and effective way. At Marketing RELEVANCE, we keep ahead of new digital trends that help to increase our clients’ leads and return on investment (ROI), so we… Read More

  7. Creating YOUR Positive Reputation

    At mRELEVANCE it is our goal to help your business grow and prosper online. You may not think that your online reputation is all that important, but it does play a significant role in how both prospective and current customers view your business. Your online reputation can one of the first things that people can encounter when they search for you online. As more consumers turn to the internet to make purchases and find companies to work with, those same… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Digital Marketing: Change is Constant

    The industry of digital marketing is always changing. It is always evolving and pushing forward on the edge of the marketing envelope. Most innovative companies try to keep ahead of the curve. Recently, marketing and advertising has shifted gears to be more visually driven rather than content driven. Content is still king, however the main focus is to draw in customers based on primarily what they see. An average internet user will scroll through Facebook, Twitter, or Instagram only skimming… Read More

  10. Net Neutrality

    Today is the Net Neutrality Day of Action – The day we protect the Internet. You have probably been seeing pop-ups, tweets, and memes all across the Internet today talking about Net Neutrality, and there is a great reason for it. The rules that protect the open Internet as we know it today, are in jeopardy of being torn apart. Corporate giants Comcast, Verizon, and AT&T are trying to end Net Neutrality for their benefit, and our detriment. They want… Read More

  11. How Google Names Their Updates

    Do you ever wonder how certain sites pop up on the first page of Google? Well, the short answer is SEO. Basically, Google has this algorithm that mixes various factors together before spitting out which websites will be most beneficial for you based on your search. Over the years, Google has added new factors and updates to this algorithm to ensure that they are maintaining the best results that you expect. All of the updates make sense and seem to… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. The Importance of SEO on a New Website

    Once your website has been built and it’s time to start promoting your company, it is time for Search Engine Optimization or “SEO”. A lot of our clients initially ask us “what is SEO?” Although they may understand that they want to be found in the search engines list of results, and they want to be higher on the list than their competitors, most companies do not truly understand SEO. A pretty standard definition and explanation of Search Engine Optimization… Read More