News

  1. mRELEVANCE Creates Tax Campaign for Clients

    Gerstad Builders partnered with mRELEVANCE to create a promotional campaign to attract attention during the spring selling season.  The clever campaign targeted new home buyers with a tax return promotion. Through April 30, Gerstad Builders will double the tax refund up to $5,000 with the purchase of a new Gerstad home. Buyers can use this money to make a bigger down payment, pay closing costs, pay down the loan or even decorate their new home. But before Gerstad could announce… Read More

  2. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  3. A Day in the Life of an SEO Coordinator

    Doug Silk has been with Marketing RELEVANCE (mRELEVANCE) for nearly two years, and we could not do without him. A Search Engine Optimization (SEO) Coordinator plays a vital role in ensuring every page we build and every site we manage has all its ducks in a row so Google, Yahoo and other search engines will index it. Doug works his magic so that our clients’ websites are ranked online and easily found by potential customers. Doug explains what a day… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. A Day in the Life of an Office Manager

    Lauren Pond is the Office Manager at the Chicago office of Marketing RELEVANCE. She’s been with the company for over six years and her position, as with most of our team, evolves from day to day. She’s responsible for keeping the web development team on task and from getting too rowdy (This is an inside joke as our web development team is really very quiet). She also oversees time management functions and the daily upkeep of a busy office. Find… Read More

  6. A Day In the Life of a Web Developer

    Dave Stiles has been with Marketing RELEVANCE for three years as a Technical Account Manager and Full Stack Developer. He, like most people, juggles different components of work, from client-facing to team-management tasks, on a daily basis. Keeping all the balls in the air is an art and a science for Dave. Discover a day in the life of a web developer. Dave’s web developer days began 17 years ago, when he was in high school.  His main roles with mRELEVANCE include… Read More

  7. A Day in the Life of a Graphic Designer

    Ricky Bakosh joined Marketing RELEVANCE in March 2017 to design graphics and creative for the agency and its clients. The work of a graphic designer forms the visual crux of our marketing business. From landing pages to physical signage, from color choices to font selection, how a graphic is designed will affect how effective it is in extending a message. Hold on for an explosion of creative and color as Ricky takes us through a day in his life. Q;… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. SEO Primer for Executives

    Executives overseeing large projects with multiple moving parts have to plenty to juggle without having to parse every single suggestion that comes from the Marketing department. Many managers roll their eyes when the tech people start talking about “SEO,” and “back end dev.” But managing all those parts means knowing every part of the team is doing what they are supposed to be doing. Understanding Search Engine Optimization (SEO) can help executives make better decisions about the team, their roles… Read More

  10. A Day In the Life of An Account Coordinator

    Amanda Meade joined Marketing RELEVANCE in October 2016 as an Account Coordinator working on Senior Account Manager Courtney Rogers’ team. Amanda loves to write, so her position is a perfect fit for her.  She literally writes and writes and writes. She writes blog posts, news releases, copy for websites, signage and flyers. Amanda also spends time researching communities and neighborhoods so she can craft stories that make her clients’ communities stand out to potential buyers. Read on to follow Amanda… Read More

  11. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More