News

  1. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  2. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More

  3. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Branding Your Brand

    Every business has a brand. But not every business uses branding, or uses it well. So what’s the difference and why does it matter? A brand, simply, is a company’s message to the market, combined with consumers’ messy set of emotional reactions to that message. A business that elicits an overall positive response from the market will be largely successful. The public recognizes this business as a consistent producer of quality products. Even if this company has an occasional negative… Read More

  6. mRELEVANCE Marketing Seminar Offerings

    Build Your Knowledge: Build Your Business Blink and you miss it, as the old adage goes. Marketing and social media for business change, it seems, overnight. On top of that, search engines shift their algorithms faster than we can track, meaning websites and SEO easily could be optimized every day.  It is challenging for companies to keep up with the demands of running a business and staying abreast of every single algorithm change to come from developers. mRELEVANCE offers a series… Read More

  7. Mobile Marketing Is In the Palm of Their Hands

    If you’re trying to keep up with marketing trends, you’ve likely been hearing more about mobile marketing. Maybe you’re wondering what mobile marketing is and how it might help your business. Simply put, mobile marketing targets an audience through mobile devices like smartphones and tablets using multiple channels like messaging, websites and apps. Marketing professionals have identified mobile marketing as the next big thing to expand brand awareness and get more conversions. You no doubt recognize that we live in a “gotta… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Think Millennials Use Social Media the Most?

    Grumbling about whippersnappers and their attachment to mobile devices is a common refrain these days. Parents and marketers alike think Millennials, that coveted 18-34 year-old population, scroll dead-eyed and endlessly through their feeds. But data regarding just who spends the most time on social media show that users of popular new media tend to skew older. A new report from Nielsen Social reveals that Generation X, people who are between 35 and 49, spend an average of 7 hours a… Read More

  10. How to Market a Business – The Marketing Puzzle

    There are a lot of pieces to marketing your business. How do the pieces all fit together? How do you know how and what to budget for your marketing program and where you should put your money for the largest return on investment? “Piecing Together the Marketing Puzzle” will demonstrate what marketing looks like from the 30,000 foot level and then drill down to explain how to position your website as the center of your strategy. Get ideas for improving your… Read More

  11. Build it Better: How to Build a Marketing Campaign

    Most businesses understand they need some kind of online presence and  concerted marketing strategy if they truly want to be successful. Anyone can put together a flyer and post some images to social media, but effective marketing plans take time to craft and they don’t build themselves. Rest assured that dedicating the time and effort to creating a solid marketing campaign will help increases your business’ profile and pay off in other measurable ways. In this seminar, we’ll look at what other companies are… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. My Brother Built It: Why Doesn’t it Work?

    One of the most frequently asked questions we get about websites and marketing strategy is, “How effective is my company’s website?” Every day we hear from frustrated companies whose websites were built by  relatives, typically a brother or brother-in-law. This is great if your relative works for an internet marketing company in the industry. Chances are he doesn’t. “My Brother Built It, Why Doesn’t It WORK?” is a special course from  mRELEVANCE that will teach you how to evaluate the effectiveness of your most important… Read More