Newsletter

  1. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  2. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More

  3. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Branding Your Brand

    Every business has a brand. But not every business uses branding, or uses it well. So what’s the difference and why does it matter? A brand, simply, is a company’s message to the market, combined with consumers’ messy set of emotional reactions to that message. A business that elicits an overall positive response from the market will be largely successful. The public recognizes this business as a consistent producer of quality products. Even if this company has an occasional negative… Read More

  6. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  7. Pay to Play on Facebook: Client Success Stories

    You hear the phrase, “pay to play,” more and more often these days. That’s because with 1.7 billion-plus people using Facebook each month, this tactic is crucial in successful social media marketing. Without utilizing Facebook advertising, you won’t be able to reach the right people, capture their attention or even get results. If not paying, why are you even playing? Still hesitant? Here are a couple of success stories to change your mind. For our client The Dragas Companies, we… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Top 2017 Marketing Trends

    The mRELEVANCE team likes to keep a pulse on the marketing industry and it seems that change happens at light speed.  What will be hot in 2017 and what will not? The basics will remain an important focus of marketing, so don’t be too distracted by all the bling (shiny new sites and advertising opportunities) and maintain a focus on your core assets – your website, blog, content, branding and keywords/SEO. Pour a hot coffee, tea or cocoa and enjoy… Read More

  10. 2017 is the Year of Video Marketing

    Is video marketing really worth the time and effort for promoting your business? Will customers or clients even take the time to watch it? The answer is yes! From YouTube to virtual reality, video marketing is a trend that is progressing rapidly. At IBS 2017, mRELEVANCE partners Mitch Levinson and Carol Morgan are joined by Laura Alston from Rausch Coleman Homes, Kelly Fink with The Providence Group, Janette Hawkins with Traditions of America and Irene Hall of FrontDoor Communities to… Read More

  11. mRELEVANCE Honored at 44th Annual SAMMY and Key Awards

    mRELEVANCE, LLC was honored by the Home Builders Association of Greater Chicago with two SAMMY awards and there honorable mentions for marketing at the recent SAMMY and Key Awards banquet in Chicago. (Pictured is account coordinator Mandy Holm (left) receiving one of the awards.) Mitch Levinson, managing partner of mRELEVANCE, LLC commented, “It’s exciting to be recognized among our peers for both marketing and web efforts. We are especially proud that all of these awards recognize our team’s creative graphics… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Podcasts: Making a Comeback in 2017

    Social media in all of its forms served a prominent role at PubCon 2016, the world’s leading digital marketing conference. With the rise of social and visual digital media, podcasts were headed toward a similar fate as printed newspapers, but millennials (sorry, Gen X), seem to be prompting their comeback. Surprise – we actually like talk radio! Millennials are known for their fast-paced, on-the-go attitudes, so it should come as no surprise that podcasts are something we would enjoy. They… Read More