Professional Development

  1. mRELEVANCE Marketing Seminar Offerings

    Build Your Knowledge: Build Your Business Blink and you miss it, as the old adage goes. Marketing and social media for business change, it seems, overnight. On top of that, search engines shift their algorithms faster than we can track, meaning websites and SEO easily could be optimized every day.  It is challenging for companies to keep up with the demands of running a business and staying abreast of every single algorithm change to come from developers. mRELEVANCE offers a series… Read More

  2. Mobile Marketing Is In the Palm of Their Hands

    If you’re trying to keep up with marketing trends, you’ve likely been hearing more about mobile marketing. Maybe you’re wondering what mobile marketing is and how it might help your business. Simply put, mobile marketing targets an audience through mobile devices like smartphones and tablets using multiple channels like messaging, websites and apps. Marketing professionals have identified mobile marketing as the next big thing to expand brand awareness and get more conversions. You no doubt recognize that we live in a “gotta… Read More

  3. How to Market a Business – The Marketing Puzzle

    There are a lot of pieces to marketing your business. How do the pieces all fit together? How do you know how and what to budget for your marketing program and where you should put your money for the largest return on investment? “Piecing Together the Marketing Puzzle” will demonstrate what marketing looks like from the 30,000 foot level and then drill down to explain how to position your website as the center of your strategy. Get ideas for improving your… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Build it Better: How to Build a Marketing Campaign

    Most businesses understand they need some kind of online presence and  concerted marketing strategy if they truly want to be successful. Anyone can put together a flyer and post some images to social media, but effective marketing plans take time to craft and they don’t build themselves. Rest assured that dedicating the time and effort to creating a solid marketing campaign will help increases your business’ profile and pay off in other measurable ways. In this seminar, we’ll look at what other companies are… Read More

  6. My Brother Built It: Why Doesn’t it Work?

    One of the most frequently asked questions we get about websites and marketing strategy is, “How effective is my company’s website?” Every day we hear from frustrated companies whose websites were built by  relatives, typically a brother or brother-in-law. This is great if your relative works for an internet marketing company in the industry. Chances are he doesn’t. “My Brother Built It, Why Doesn’t It WORK?” is a special course from  mRELEVANCE that will teach you how to evaluate the effectiveness of your most important… Read More

  7. NAHB Designation Classes Are Now in Session

    Marketing RELEVANCE Managing Partner Mitch Levinson is certified to teach a number of NAHB designation classes including: IRM, CSP and Builder/Broker Relationships. Let us know if we can schedule one today at your HBA. We can also build an event to meet your particular needs by combining any courses with any of our strategic marketing educational sessions. Request more information here. Principles of Residential Marketing: Research & Analysis (Classroom) The classroom component is Part 2 of this class and seeks to apply… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Does Your Social Media Make the Grade?

    You spend a lot of time on social media, but how do you know if it’s time well spent? Immerse yourself in this hands-on social media lab and learn the elements of a great social media program while evaluating your company’s online social assets. Our Social Media Scorecard class gives participants the opportunity to perform a full audit of existing social media presence. We will dig deep into your profiles and show you ways to streamline your processes and create a… Read More

  10. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  11. The State of Social Media 2017

    Social media is continually evolving and offering companies new ways to interact with consumers and their target market. It  can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media. Learn valuable, actionable tips to accelerate your social media program to take it to the next level. “The State of Social Media” offers attendees a broad look at the latest social media 2017 developments. Whether… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. SMC Academy: Sales & Marketing for Onsite Agents

    Does your association want to bring relevant, dynamic and useful educational content to your members this year? If so, look no further than “The Sales & Marketing Academy”. We take our Academy on the road with an entertaining compilation of sales and marketing ideas and innovations. Marketing RELEVANCE managing partners Mitch Levinson and Carol Morgan join Kimberly Mackey of New Home Solutions Consulting to present a half-day program designed to teach onsite agents the necessary techniques to drive their own… Read More