Tips

  1. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  2. Pay to Play on Facebook: Client Success Stories

    You hear the phrase, “pay to play,” more and more often these days. That’s because with 1.7 billion-plus people using Facebook each month, this tactic is crucial in successful social media marketing. Without utilizing Facebook advertising, you won’t be able to reach the right people, capture their attention or even get results. If not paying, why are you even playing? Still hesitant? Here are a couple of success stories to change your mind. For our client The Dragas Companies, we… Read More

  3. Facebook Live for Business: Get a Competitive Advantage

    A Fast Company article states that, “Outside of Snapchat, there is no more interesting corner of the social media universe than Facebook Live. Live has been touted as Mark Zuckerberg’s pet project, one he’s “obsessed” with. Some believe Live is the key to Facebook’s future—a resource that will help it compete against broadcast television. Others doubt that Live will ever take off. But no one can deny the potential of live video on a platform that has over 1.71 billion… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. The Millennial Takeover: How to Work Successfully with Millennials

    In our first millennial-focused article, we introduced and explained who millennials are and what makes them different from other generations. To sum it up, the term millennial, also known as Generation Y, refers to anyone born between 1981 and 1998, currently age 18 to 35. As more millennials graduate college with mountains of debt and join the workforce, your chance of working with one increases tremendously. By 2020, millennials will make up more than 50 percent of the labor force!… Read More

  6. What is the Process of Building a Website?

    You have decided it is time for a new website.  Your old site isn’t mobile enabled, much less responsive, and it is built is an archaic language, like ASP or ColdFusion, and is just not search engine friendly.  Building a website is a major process, and we are sure you are wondering, what happens next? Well, if you have chosen Marketing RELEVANCE as your partner, here is how we approach website projects. Building a new website is approximately a 14… Read More

  7. Social Media 101 – Pinterest for Business

    According to the popular site, with a good Pinterest profile, your business can “get discovered by millions of people looking for things to plan, buy and do.” How can you accomplish just that? Read on for an overview of the site, how to impact your audience and a few tips on best practices and advertising. Just the Facts Pinterest started six years ago as a place to save the best of the web (think bookmarking on your web browser or… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. “Content is King in the SEO World” Webinar Recap

    Marketing RELEVANCE (mRELEVANCE) is constantly evolving strategies to serve our clients better, and one tactic that continues to be important is generating new organic content, and doing it often. If you missed our latest installment in our webinar series, Content is King in the SEO World, not to worry! Here is a recap: Currently, 93 percent of online experiences begin with a search engine, so the overall objective is to build a search engine friendly website so your site will… Read More

  10. Using Pixel Tracking to Market Smarter

    We talk a lot about Return on Investment here at mRELEVANCE and the reason is clear: marketing budgets are tight, and money has to be spent wisely. So, you have to know what is working and what is not; and in order to know that, there must be systems and tools in place that can collect and measure your marketing efforts. A tracking pixel is one such tool. What is Pixel Tracking? A tracking pixel is code inserted into a… Read More

  11. HTTPS and Website Security

    Is your website secure? Most online shoppers today are aware of the importance of safe and secure e-commerce and internet browsing, and they know to look for that easily recognizable address bar padlock and green-shaded address bar signifying HTTPS (Hypertext Transfer Protocol Secure). When browsing the internet, it is comforting to know that data shared while making purchases is encrypted and safe from hackers and others wishing to capture data. So what sites need HTTPS? Websites that run any type of… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More