Tips

  1. Video Marketing: Product Showcase Videos

    Have you or your company ever wanted to showcase one of your products or features in an innovative way that would reach a qualified target audience? One of our clients, The Dragas Companies, wanted to showcase two of their communities, Halstead at Spence Crossing and Spence Crossing at Princess Anne, in a cool and effective way. At Marketing RELEVANCE, we keep ahead of new digital trends that help to increase our clients’ leads and return on investment (ROI), so we… Read More

  2. Creating YOUR Positive Reputation

    At mRELEVANCE it is our goal to help your business grow and prosper online. You may not think that your online reputation is all that important, but it does play a significant role in how both prospective and current customers view your business. Your online reputation can one of the first things that people can encounter when they search for you online. As more consumers turn to the internet to make purchases and find companies to work with, those same… Read More

  3. Digital Marketing: Change is Constant

    The industry of digital marketing is always changing. It is always evolving and pushing forward on the edge of the marketing envelope. Most innovative companies try to keep ahead of the curve. Recently, marketing and advertising has shifted gears to be more visually driven rather than content driven. Content is still king, however the main focus is to draw in customers based on primarily what they see. An average internet user will scroll through Facebook, Twitter, or Instagram only skimming… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. The Importance of SEO on a New Website

    Once your website has been built and it’s time to start promoting your company, it is time for Search Engine Optimization or “SEO”. A lot of our clients initially ask us “what is SEO?” Although they may understand that they want to be found in the search engines list of results, and they want to be higher on the list than their competitors, most companies do not truly understand SEO. A pretty standard definition and explanation of Search Engine Optimization… Read More

  6. Building The Website Of Your Dreams

    The design of your website is very important, as we discussed in a previous post, but the user experience on your website and how interactive it is might be even more important. Creating the best website combines the ‘bling’ of graphic design and branding with interaction and information delivery creates a place where your buyers (and website visitors) can decide for themselves why you are their best option. Graphic design created the look and feel of your website and most important… Read More

  7. Keeping Your Website Designed for Today

    You sit down at your computer, open a browser window, put in your company URL and click enter. Within 3 seconds later the site loads and you are looking at an old, dated website. The navigation is confusing, the visuals on each page are outdated, the written message doesn’t convey what your company does any more; let’s face it; your website needs a facelift. Now that you are thinking about a new website that will stand out and bring in… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Plant Your Marketing Garden

    It is the time of year that everyone starts thinking about their summer garden and sprucing up their yards. Whether you plant flowers, vegetables or both, what you want to plant has probably been on your mind since the weather has been good enough to start planting. And as you know, in order to have a prosperous garden there are some needed essentials: moist soil, package of seeds, rain and lots of sun. The concept of thinking about, planning and… Read More

  10. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  11. Pay to Play on Facebook: Client Success Stories

    You hear the phrase, “pay to play,” more and more often these days. That’s because with 1.7 billion-plus people using Facebook each month, this tactic is crucial in successful social media marketing. Without utilizing Facebook advertising, you won’t be able to reach the right people, capture their attention or even get results. If not paying, why are you even playing? Still hesitant? Here are a couple of success stories to change your mind. For our client The Dragas Companies, we… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Facebook Live for Business: Get a Competitive Advantage

    A Fast Company article states that, “Outside of Snapchat, there is no more interesting corner of the social media universe than Facebook Live. Live has been touted as Mark Zuckerberg’s pet project, one he’s “obsessed” with. Some believe Live is the key to Facebook’s future—a resource that will help it compete against broadcast television. Others doubt that Live will ever take off. But no one can deny the potential of live video on a platform that has over 1.71 billion… Read More