Glossary

A web server function that allows for surfers to automatically be redirected to a new URL and when an old URL has moved.

The underlined word(s) a user sees and can click to activate a hyperlink to another web page. Search engines use anchor text to determine the subject and relevance of a page. Also called “linked text”.

Online advertisements, usually at the top or bottom of a website, with a goal of getting site visitors to click for more information about the product or to go to the advertiser’s website.

The use of search engine optimization techniques to trick or fool the search engines and direct them to a particular page or site that would not typically rate well organically.

Short for Web log, an online journal and powerful SEO tool.

A free blog publishing software from Google.

A website traffic analysis term that refers to the average percentage of visitors who leave (or bounce from) the site rather than continuing to view pages.

The action of a website visitor clicking on a banner ad or text link for more information.

A web form that visitors fill out with contact information and/or feedback, so that they can be contacted as potential customers.

Another term for social networking and social media sites. Speaks strongly to the social or conversational nature of social media.

CPL

(Cost-Per-Lead) A method for charging online advertisers by the amount of actual leads generated by the banner ad. See Lead.

CPM

(Cost-Per-Thousands) A method for charging online advertisers by impressions. (charged each time 1,000 people view the ad)

CRM

(Customer Relationship Management) Process through which a company attracts, retains, and interacts with its customers.

The administration area of a blog that facilitates posting, moderating comments, uploading files and more.

A form of direct marketing that sends emails to members of mailing list that contain advertisements, promotions, information, etc.

Abbreviation for Electronic Magazine, although could also be used to refer to an electronic newsletter.

The use of search engine optimization techniques that may not be widely accepted by search engines.

The use of the internet to increase traffic to a website as well as advertise, promote, and sell products or services. Examples include banner ads, SEO, SEM, newsletters, and email lists. Also see Email Marketing.

A person whose job it is to follow up and initiate sales from leads originating from the Internet. They can work for a specific corporation or be self-employed.

ISP

(Internet Service Provider) A company that provides access to the internet. Examples include: Earthlink, AOL, Comcast, RoadRunner, WorldNet, Juno

A specific language for web development applications. Photo Galleries, Drop down navigation menus are typically shown utilizing java script programming.

A word or phrase used to direct an internet user to a relevant web page.

The page an internet user is take to after clicking on an advertisement.

A potential customer who shows interest in your products or services as a result of being exposed to your website or ads placed on other websites. This can come in the form of a contact from request, a phone call or a visit to your store or sales center.

The process of converting a lead into a customer. See lead.

A way for authors to be aware of when and where their work is being published and referenced on other websites.

A reference to another Web page.

Information about the structure and content of data. Commonly referred to as “data about data.”

Key words, or tags, that contain a description about the webpage. They are part of the HTML, but are there solely for the use of search engines to identify what is on the page, and does not actually appear on the webpage itself. Meta tags are becoming of less importance as search engines evolve.

An HTML tag that can be placed on hyperlinks to instruct search engines not to follow the link, causing the link not to have an effect on the Web sites’ SERP and, thus, preventing spamdexing.

Internet users that shop through ordering directly from a company’s website.

Process through which an internet user allows their personal information to be distributed fro commercial use. Generally this includes being a part of an email list. See email marketing.

The process that search engines use to find websites.

The number of times a webpage has been viewed.

Paying to have your website or ad listed in the search results of another website.

Marketing to prospective customers who have opted in and given consent to receive marketing materials or other information via social networking sites.

One of three types of linkbacks. Pingbacks are less prone to spam than other types of linkbacks, but require that the originating site be set to send this type of versus “broadcast.”

Syndicated feeds of digital media files over the internet. The Apple iPod was on of the first brands of protable media players, thus resulting in the name “podcast” versus “broadcast.”

PPC

Pay Per Click, Internet ads that advertisers pay for only when a user clicks on the ad.

(Persistent Uniform Resource Locator) a URL that sends visitors to an intermediate resolution service instead of to a direct location. Sometimes referred to as a Personal URL, can be used to track specific advertising campaigns or personalize messages to the consumer based on the target message.

One of three types of linkbacks. Vulnerable to spam. See linkback.

A website that refers traffic to another site through links – paid or organic.

A term that describes how pertinent, connected, or applicable something is to a given matter.

RSS

Really Simple Syndication, an easy way to distribute blog news via email and Internet sites

An information retrieval system that searches the Internet for content.

SEM

Search Engine Marketing, promoting a website to increase its visibility in search engine results pages (SERPs). Typically SEM refers to paid and organic placements.

SEO

Search Engine Optimization, how to attract search engines to websites organically such that they rank highly in SERP results.

Search Engine Results Page, where you rank in the organic search results when you Google a phrase like, “top builder blogs”

Method in which a single web server is shared between several different websites. This cuts down on costs, but is not suitable for high traffic websites.

Typically refers to special links assigned by Google to advertisers for specific keywords. Getting site links for your company is a lot easier than getting site links for a generic keyword phrase.

A method for Internet users to store, organize, and share their favorite websites by saving (bookmarking) them to social bookmarking sites (Digg, delicious, Newsvine). Also a very useful tool for Internet marketing.

Internet tools that allow for interaction between users including blogs, video, social bookmarking, social networking and more.

The creation and distribution of content and messages throughout the Internet via social media (blogs, wikis, forums, photo galleries, video, micro blogs), social networking (Linked In, Facebook, My Space) and social bookmarking (DIGG, Delicious, etc.). SMM refers to pretty much everything you do to interact with others online, with the exception of your Web site.

The process of optimizing a website through social media outlets in order for the website to appear or rank higher with search engines.

Building an online community of individuals who share common interests and activities. Facebook, LinkedIn, MySpace and Active Rain are all examples of social networking sites.

Unsolicited email.

Found at the top of each web page, title tags tell the search engines what information is found on that page.

One of the three types of linkbacks. Used primarily for communication between blogs. Vulnerable to spam. See linkback.

A report that measures the traffic coming to a Web site, how long they stay on the page, which pages of the site are the most popular, how visitors, find the web site and more.

Represents a unit of Web analytics where a visitor may open the web page many times during the frame of the report, but is only counted as one unique visitor.

URL

(Uniform Resource Locator) The identifying address of an internet file (webpage).

The trend in the World Wide Web that has encouraged creativity, networking and collaboration among users. These concepts have resulted in social media, social networking and blogs.

Coming from a Web server.

Able to connect or operate on the internet.

The use of widely accepted search engine optimization techniques. In western movies, the good guy always wears the white hat.

An online dictionary that allows Internet users to collaborate on content.

Blog software for creating and publishing a blog.


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