Tag: advertising

  1. Essex Homes and mRELEVANCE Win Big at the REGAL Awards

    We’re thrilled to announce that our team’s efforts in developing and launching unique marketing strategies were recognized at the 27th annual REGAL Awards! This awards show, hosted by the Building Industry Association of Central South Carolina’s Sales and Marketing Council, was a celebration-filled night. mRELEVANCE, along with client Essex Homes, was recognized by winning Best Use of Social Media – Builder and Best Overall Advertising Campaign. The Best Use of Social Media – Builder award was presented for the overall… Read More

  2. Facebook Advertising Redefines Cost-Per-Click for the Better

    Facebook advertising has made a lot of changes over the past few months. If you have not tried it before, now may be a good time. Advertising on Facebook is designed with specific goals in mind such as tracking conversions on a website, creating in-store traffic, capturing phone call leads or securing website traffic with click-throughs. One specific advertising goal is clicks to a website, and when a business runs this type of campaign, it pays per click to the… Read More

  3. mRELEVANCE Wins 2015 STARS Award for Best Advertisement

    We are pleased to announce that we won a 2015 STARS Award for Best Advertisement –  Associate. The ad was designed as part of the His, Hers & Ours campaign for Carolina-based Essex Homes. The winning ad featured vibrant, eye-catching art to advertise the builder’s $5,000 design incentive, resulting in an impressive 76 new home sales in just two months. “We’re honored to be recognized at the prestigious STARS awards by the North Carolina HBA,” said Carol Morgan, managing partner… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. 15 Marketing Tips For 2015

    Every year the mRELEVANCE team makes a list of tactics and techniques that will benefit our clients’ marketing programs.  Each member of the mRELEVANCE team brings their own insight regarding various specialties within marketing. Here are our tips for marketing trends in 2015: Carol Morgan, managing partner Advertising – Behavioral/GeoTargeting Utilize geotargeting and behavioral targeting in combination with key word searches, pay per click or other advertising methods. Many ad networks offer very sophisticated targeting along with retargeting of customers… Read More

  6. 17% of Time Online is Spent on Social Networking Sites and Blogs

    Here’s a not so surprising statistic to folks in our line of work: 17 percent of time spent on the Internet last month (August) was devoted to social networking and blog sites. Those that might be surprised by this are businesses looking for new customers with advertising.  The 17 percent statistic is up over the past year from 6 percent and year-over-year, estimated online advertising spent on the top social network and blogging sites (like Facebook and MySpace) increased 119… Read More