Tag: blog posts

  1. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

  2. He Said. She Said. How Often Should I Post?

    Our ongoing, “He Said. She Said” column continues. Each post focuses on answering a question about online marketing from two different perspectives. mRELEVANCE managing partners offer their respective expertise in this column.  Carol Flammer answers from the reader’s perspective, where it’s all about content. Mitch Levinson answers from the perspective of a search engine. Q: How often should I post? A: Carol – Post regularly on your blog. Keep your readers in mind, typically two to three times a week… Read More

  3. He Said. She Said. How Much Copy Should My Blog Posts Have?

    This week on He Said. She Said. we are exploring content. Remember, each question posed will be answered from two unique perspectives. Mitch Levinson will answer from the perspective of the search engines and Carol Flammer from the perspective of site visitors. So here’s the question of the day. . . Q: How much copy should a blog post or website page have? A: Carol Flammer – A happy medium for a blog post is around 300 words.  You can… Read More

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  5. Get a Gravatar and a Disqus Account

    Here is Tip 3 from our Top 10 Social Media Resolutions for 2010 list:  Get a Gravatar and a Disqus Account. Tired of seeing a generic icon when you post blogs or comment on them? Then get a Gravatar! A globally recognized avatar, a Gravatar is a picture that is associated with your email address. Because the image is linked to your email address rather than uploaded on each individual site; your Gravatar will follow you from site to site,… Read More