Tag: boomers

  1. It’s Time for Builders to Start Focusing on Millennials  

    Dogging millennials seems to be a new favorite American pastime, but bashers beware: experts across the board agree that millennials are making a big difference in housing trends – and they are just starting to buy new homes. Researchers from the National Association of Home Builders (NAHB) and Better Homes and Gardens spoke at a press conference on housing preferences for millennials, Gen X, boomers and seniors during the NAHB International Builders’ Show (IBS) in Las Vegas earlier this year,… Read More

  2. Survey Says: Older Americans Use Social Networks and the Internet

    Surprised? We’re not, but Reuters seemed to be. A recent web article on an AARP-commissioned survey reported, “Social networking isn’t only for the under 40s.” It continued with a couple of findings from the June 2010 phone survey of 1,863 adults ages 50 and older: more than one-fourth of surveyed adults reported using social media sites such as Facebook (by far the most popular), Twitter and MySpace, and almost half of adults ages 50 to 64 – the Boomers in… Read More

  3. CAPS and the Boomer Market

    Why is the CAPS designation so important? Because nearly one-third of boomers plan to stay in their homes. According to a recent study by AARP, many middle-aged and older Americans are making changes to their current home so that they can live in it longer. What are these changes most likely to be: showers without thresholds comfort height toilets grab bars in bathrooms wider doorways stepless entries maintenance free living universal design in kitchens A certified aging in place specialist… Read More