Tag: brand assets

  1. JebBush.com Brand Mistake Reminds Us to Focus on Branding

    Own your assets — that’s the bottom line. As seen in the news recently, Donald Trump supporters saw an opportunity to bully another candidate by making Jeb Bush’s life more difficult . What did they do? They bought www.JebBush.com and redirected it to www.DonaldTrump.com, a rookie mistake for the Jeb Bush campaign. Talk about a branding mistake — Jeb pretty much lost control of his brand by overlooking this critical asset. In today’s online world, owning assets related to your brand is… Read More