Tag: Branding

  1. Why Graphics are Important to your Brand

    Graphic design is an important tool that enhances how you communicate with your customers. It drives advertising and attracts us to brands in a way that is not only effective but alluring. Graphic designs give your company a face and visual presentation that literally goes hand-in-hand with your written words and it plays a significant role in the decision-making process. Below are just a few reasons why we feel graphic design is so influential. Graphic Design is Your First Impression… Read More

  2. Branding Your Brand

    Every business has a brand. But not every business uses branding, or uses it well. So what’s the difference and why does it matter? A brand, simply, is a company’s message to the market, combined with consumers’ messy set of emotional reactions to that message. A business that elicits an overall positive response from the market will be largely successful. The public recognizes this business as a consistent producer of quality products. Even if this company has an occasional negative… Read More

  3. Dragas Rebrands to Appeal to Millennials

    mRELEVANCE recently partnered with The Dragas Companies, a nationally recognized new home builder in Virginia Beach, Va. to refresh and consolidate its brand. As a 48-year-old company, the brand lacked consistency in all formats. However, the brand was very sound in prospective buyers’ minds due to the company’s long history of building a quality product and treating buyers with respect. The company’s tagline does a great job of summarizing the Dragas brand – “The lifestyle you want, the location you… Read More

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  5. JebBush.com Brand Mistake Reminds Us to Focus on Branding

    Own your assets — that’s the bottom line. As seen in the news recently, Donald Trump supporters saw an opportunity to bully another candidate by making Jeb Bush’s life more difficult . What did they do? They bought www.JebBush.com and redirected it to www.DonaldTrump.com, a rookie mistake for the Jeb Bush campaign. Talk about a branding mistake — Jeb pretty much lost control of his brand by overlooking this critical asset. In today’s online world, owning assets related to your brand is… Read More

  6. Back to the Basics: Guy Kawasaki’s Top 10 Tips for Perfecting Your Brand

    Social media guru Guy Kawasaki gave the opening keynote speech at this year’s Pubcon conference and went back to the basics by outlining his top 10 tips on how to perfect your brand. Chief Evangelist of Canva, an online graphics design company, an author of multiple books and a public speaker, Kawasaki is one of the foremost experts on all things marketing and social media. Whether you consider yourself a social media leader who may need a basics refresher, or… Read More

  7. Builder Radio Podcast Features Mitch Levinson on Branding

    Mitch Levinson, managing partner of mRELEVANCE, was the featured guest on a recent Selling More Homes podcast on Builder Radio. Does this phrase sound familiar? “I just don’t understand marketing anymore.” Chances are you are nodding your head yes. While marketing today has the same goals as the marketing of yesteryear, the tactics themselves have changed dramatically over the past few years. And, as a builder in a rapidly improving real estate market, you are more than likely focusing all… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Facebook Launches Timeline Cover Photos

    mRELEVANCE is pleased to announce that it has clients “covered” when it comes to new Facebook Timeline Cover Photos. Facebook launched Timeline for pages in March, and one of the most noticeable changes is the addition of a large cover photo at the top of each page. Carol Flammer, managing partner with mRELEVANCE comments, “Although Facebook has very stringent guidelines for what information you can include in a Timeline Cover Photo, this huge space offers businesses an excellent branding opportunity…. Read More

  10. Brand by Pinning

    What’s your Pinterest? Whether it is cooking, traveling, exercising, designing or pretty much anything else, Pinterest has a “pin” for you. One of the newest social media sites, Pinterest is all about imagery. Users create boards to categorize their favorite images. Think of it as an online bulletin board for all of your ideas, inspirations and, of course, interests. According to a recent ragan.com article, imagery allows people to consume information in a much quicker way. For instance, if a… Read More

  11. New Facebook Changes Affect Branding

    Over the past few months, Facebook has made lots of changes. Even though these changes may be annoying, just remember that change is constant in the social media realm. Change often provides easier and more effective ways to communicate, as well as to brand through social media. In the marketing world, just as we learn how to control our personal pages, we must also learn how to maintain our fan pages. “The challenge for Facebook marketers is keeping up with… Read More

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  13. Branding to Generation Y

    Known as the Millenials, Generation Next, Echo Boomers or the Boomerang Generation, Generation Y (people born between 1977 and 1994) uses technology and different ways of communicating more than any other generation in the past. Armed with cell phones, usage of social media and the Internet, Gen Y is full of consumers and brand experts. Therefore, branding to this demographic is just as unique as to the ones before it. Though, ways of branding have changed. Newspaper or MTV ads… Read More