Tag: buyer behavior

  1. The Buying Process has Changed

    Hot off the press. The buying process for large purchases (like homes and other items priced over $25,000) is changing due to the economy.  Marketing Sherpa reports, “Marketers who understand buyer behavior will be able to align their selling process with the buying process more effectively.” Virtual events, search engines and Web sites are taking the lead followed closely by social media (blogs and social networking) as well as newsletters. If you are still struggling to find your way online… Read More