Tag: case study

  1. Highland Homes

    Highland Homes, a Tampa home builder, has been Central Florida’s value leader for more than a decade. Its team delivers the best in new home choice, quality, value and satisfaction. However, Highland Homes has a challenge that many other private builders face: name recognition or, more precisely, name competition. Highland Homes is a popular company name. In fact, a different Highland Homes in Texas owns the domain HighlandHomes.com. The Florida builder owns the domain of HighlandHomes.org. Therefore, the domains are… Read More

  2. Ceebraid Signal

    Ceebraid Signal of Stamford, Connecticut, owns and manages apartment communities and other properties nationwide. When the company approached mRELEVANCE in January 2009, the website for its six Connecticut apartment communities was built in Flash and had attracted fewer than 1,300 web visits for the entire month. Although mRELEVANCE suggested migrating the website to PHP, the company wanted to maintain Flash programming for the website, even though it was a roadblock to SEO. To increase traffic and SEO, we built a… Read More

  3. Traton Homes Blog

    Traton Homes embraced social media with the launch of www.TratonHomesBlog.com. Traton Homes is a Marietta, Ga. based home builder that builds townhomes and single family homes throughout the metro area. The blog gives prospective home buyers the opportunity to connect with the company and learn more about Traton’s homes, communities and the company as a whole. It increases keywords and referring URLs for their main company website. Within 30 days of launch, the blog was already a top 10 referral… Read More

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  5. Circle 75 Townhomes

    B.F. Saul, the developer of Circle 75 Townhomes in Smyrna, Ga. turned to a search engine optimization and social media program in the middle of 2009 to propel the sale of its final 48 remaining units. Aggressive discounting and a targeted Realtor eflyer campaign worked in conjunction with the online program. The Circle 75 news blog launched in July 2009 as the foundation of the social media and online marketing program. Through the use of targeted keywords and search engine… Read More