Tag: client coverage

  1. mRELEVANCE Creates Tax Campaign for Clients

    Gerstad Builders partnered with mRELEVANCE to create a promotional campaign to attract attention during the spring selling season.  The clever campaign targeted new home buyers with a tax return promotion. Through April 30, Gerstad Builders will double the tax refund up to $5,000 with the purchase of a new Gerstad home. Buyers can use this money to make a bigger down payment, pay closing costs, pay down the loan or even decorate their new home. But before Gerstad could announce… Read More

  2. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  3. mRELEVANCE Scores PR Placement for New Client Meritage Homes

    After acquiring Atlanta home builder Legendary Communities in 2014, Meritage Homes located its new South Region headquarters in Atlanta, Ga. In 2015, the company brought Marketing RELEVANCE on board to handle public relations for the new Atlanta division and help spread the word about one of the nation’s largest home builders’ growth in Atlanta. mRELEVANCE successfully scored a PR placement for Meritage Homes’ Atlanta division in October after sending out a press release to local media highlighting the builder’s Home… Read More

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  5. mRELEVANCE Promotion for Essex Homes Brings in 76 Home Sales in Two Months

    The Essex Homes “His, Hers & Ours” promotion was a huge success attracting the attention of new home buyers in Columbia, South Carolina and resulting in 76 sales in just two months! mRELEVANCE worked with Essex to create the promotion to bring in new home sales and increase leads by offering home buyers a $5,000 incentive to use toward designer upgrades when they signed a contract with Essex Homes.  Homebuyers could choose from nine upgrade packages or create their own… Read More

  6. Canine Pet Rescue Hosts 5th Annual Bikes, Barks & Bar-B-Q

    mRELEVANCE is pleased to announce that we have partnered with animal rescue organization Canine Pet Rescue (CPR) on a pro bono basis to assist with marketing.  The group’s largest fundraising event is its annual charity motorcycle ride Bikes, Barks and Bar-B-Q that is coming up on Saturday, May 16. Look for press releases, media relations and social media updates from the mRELEVANCE team to promote this event! Biker registration begins at 8 a.m. and the ride starts at 9 a.m…. Read More

  7. mRELEVANCE Designed Pinterest Campaign Receives National Coverage

    Builder Magazine recently covered mRELEVANCE and client Keystone Custom Homes in its online edition after a successful pitch by our public relations team. The story centers on the builder’s successful Pinterest campaign, “Say ‘I Do’ to Your New Home,” developed by mRELEVANCE and features a Q&A with Keystone’s Vice President of Marketing and Information Technology, Janette Hawkins, and mRELEVANCE’s managing partner, Carol Morgan. The online article,  which ran Nov. 10, praises mRELEVANCE and Keystone Custom Homes for a one-of-a-kind  marketing… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Innovate Building Solutions to Be Featured in Multiple Kitchen+Bath Business Publications

    Kitchen+Bath Business will be covering mRELEVANCE client Innovate Building Solutions, and its president, Mike Foti, in an upcoming feature successfully pitched by the mRELEVANCE team. The story will cover wet rooms, one of the remodeling industry’s hottest trends of 2014, in both the print and online versions of its December magazine issue. Innovate Building Solutions is receiving all of this wonderful press for its position as an expert at the forefront of the cutting edge building trend in bathrooms, wet… Read More

  10. The Marietta Daily Journal Features Ashton Woods Homes

    mRELEVANCE recently pitched The Marietta Daily Journal about our client Ashton Woods Homes’ newest community, Fontaine at Cooper Lake. Since the community is located in Smyrna, we knew that readers would be interested to know about this great opportunity of new homes. Running in the online edition, the article included details about Fontaine at Cooper Lake with a quote from the builder’s vice president of sales and marketing. An enclave of 60 single-family homes, the community is priced from the… Read More

  11. Atlanta Journal Constitution Features Multiple Clients

    Recently, the Atlanta Journal Constitution featured three of our home building clients online and in the print publication. Traton Homes, Smith Douglas Homes and Ashton Woods Homes each offer communities near suburban, downtown cores, making them perfect fits for the article, “Living close to town.” Written by H.M. Cauley, the article highlighted the trend that new downtowns where homeowners can live, work and play are becoming more popular in the metro area and are an alternative to isolated subdivisions. The… Read More

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  13. Ashton Woods Homes Featured in The Atlanta Journal-Constitution

    A reporter at The Atlanta Journal-Constitution recently reached out to the mRELEVANCE team for help sourcing a list of possible articles about home design. One of those possible article ideas focused on the dos and don’ts of bonus room design, and we referred her to our client Ashton Woods Homes for its well-established reputation for award-winning, personalized interior home designs. Ashton Woods Homes provided the reporter with a photo from its Woodstock Knoll community in Woodstock, Ga. to use in… Read More