Tag: content marketing

  1. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  2. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  3. The Interplay of Social and Search for Success

    What’s better than hearing marketing strategy insight from one expert? How about learning from two experts, Carol Morgan and Mitch Levinson, as they discuss how the interplay between their respective areas, Social Media and Search Engine Marketing, helps to discover the brand and learn everything about it. This high energy session combines to hit all the hot buttons for marketing professionals. Mitch is the technical expert extremely knowledgeable about the websites’ back-end,  SEO, traffic and leads generation. He will talk about identifying keywords… Read More

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  5. mRELEVANCE Welcomes New Strategic Marketing Client

    mRELEVANCE, LLC is excited to welcome new strategic marketing client Flint River Preserve. A gated, riverfront community located in Warwick, GA on the banks of the Flint River, Flint River Preserve came to mRELEVANCE with a specific set of goals. From those goals, the mRELEVANCE team created a set of tactics to achieve marketing success. Flint River Preserve is a riverfront community currently selling three different types of home sites: Village, Estate and Riverfront. It is the first National Association… Read More