Tag: content

  1. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  2. FREE Webinar: Content is King in the SEO World

    Search engine optimization (SEO) and content are important in the world of marketing. If you want to learn what SEO is, why content is important and how to use both to your advantage, then join the mRELEVANCE team for its next #GR8 Relevant Marketing webinar, “Content is King in the SEO World.” SEO tactics change frequently, but the mRELEVANCE team stays up-to-date on the latest changes and is here to help you understand them. Account Manager Melissa Stocks and SEO… Read More

  3. Online Reviews Now #1 Trusted Source for Women

    So, say you’re interested in a new cell phone or a new cosmetic product or even a new pair of jeans. What are the factors that go into deciding whether to buy or not? If you are like most women in America, you call a friend for advice and ask whether they have personally had experience with the product or service being considered or if they know someone who has. After all, what better source of information on a new… Read More

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  5. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

  6. Social Media Marketing: Do You Have It?

    According to recent results from the Chief Marketer 2012 Social Marketing Study, more than 75 percent of all brands are utilizing social media marketing, and another 16 percent plan to add social media to their marketing mix by the end of this year. With more than 90 percent of brands taking advantage of the expansive social media consumer base, you do not want your company to be left out of the conversation. It comes as no surprise that the three… Read More

  7. Is Captivating Content Still Possible in the Digital Age?

    In today’s age, organizations are susceptible to information overload. What sticks and what goes? Before starting anything, users of social media must know where the organization stands now , where they want to go and what will it take to get them there. Unfortunately, organizations can venture into social media too quickly only to lose vision. The popular questions are “How many tweets should I be doing daily?” or “How can I increase my likes on Facebook?” Stop! Think about… Read More