Tag: Dartmouth Center for Marketing Research

  1. They’ve Got The Power: Top Corporations Embracing Blogging

    As consumers, we are constantly posting, tweeting, pinning and sharing content about our lives, the products we love (or hate), breaking news and more. Up until recently though, many of the nation’s leading corporations weren’t doing the same. However, the latest study from the University of Massachusetts Dartmouth Center for Marketing Research found that an increasing percentage of Fortune 500 companies are increasing their social media presence. The 2012 report found that 139 companies — 28 percent of all Fortune… Read More