Tag: effective marketing

  1. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  2. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  3. Plant Your Marketing Garden

    It is the time of year that everyone starts thinking about their summer garden and sprucing up their yards. Whether you plant flowers, vegetables or both, what you want to plant has probably been on your mind since the weather has been good enough to start planting. And as you know, in order to have a prosperous garden there are some needed essentials: moist soil, package of seeds, rain and lots of sun. The concept of thinking about, planning and… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Branding Your Brand

    Every business has a brand. But not every business uses branding, or uses it well. So what’s the difference and why does it matter? A brand, simply, is a company’s message to the market, combined with consumers’ messy set of emotional reactions to that message. A business that elicits an overall positive response from the market will be largely successful. The public recognizes this business as a consistent producer of quality products. Even if this company has an occasional negative… Read More

  6. Marketing to the Female Population

    Women traditionally control a majority of the finances in a household. A woman’s innate ability to hunt down the perfect bargain, make a little go further and still manage to save a few pennies has been passed from generation to generation. Now, reports show that women are taking their expertise with managing money to the next level, as they have become the most powerful market opportunity in the world. According to Forbes Magazine, women control $20 trillion in annual consumer… Read More

  7. Would You Date Your Marketing Company?

    Love is in the air, and I’m wondering, “Would you date your marketing company?” Angela McKay from Lasso Data Systems recently spoke at the International Builder’s Show in Las Vegas where she challenged the audience to “think of your marketing as dating.” Now, this may make you pause for a minute because dating can be a struggle. The saying that you have to “kiss a lot of frogs to find a prince” is not ideal for finding a marketing company…. Read More