Tag: email marketing campaigns

  1. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  2. Email Marketing: Still on Trend

    Seasons change, trends come and go, but one thing remains the same: email. Although social media and mobile are the hot marketing topics, email is a powerful tool for marketers. With more than 100 billion emails being sent every hour (MarketingProfs) and 28 percent of shoppers saying they want more (Exact Target), it’s no wonder that this tactic has remained at the top of the marketing pyramid. So, if you still think email is not an important piece of your… Read More

  3. Create Campaigns that Drive Traffic

    Who wouldn’t want more customers walking through their door, especially customers ready to buy something specific right now? A great marketing plan needs to be designed to drive continual and stable traffic through normal means, but should also include strategic marketing campaigns that will drive increased and specialized buyers during peak selling seasons. If your business has a strong marketing strategy in place, developing these campaigns is easy. First, you’ll want to decide what the goals and objectives of the… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Spread the Word with Eblasts

    Are you currently contemplating ways to keep prospective, past and current clients updated on the status of your company? Try spreading the word through newsletter eblasts. This will create a strong email marketing campaign that provides your company with a way to maintain your brand, increase customer loyalty, stay top of mind and even get referrals. Emails can also help you drive traffic to your website, blogs and social media sites, not to mention your sales center, store or office…. Read More

  6. 9 Resolutions for 2009

    The mRELEVANCE team has put lots of thought into the New Year — new horizons, new beginnings and new resolutions!  Here are our top 9 resolutions for 09.  We put ourselves into the CEOs position & here is what we predict that companies are resolving for 2009 as it relates to the Internet. My Internet marketing campaign will become more effective. I will embrace social media and focus on proactive reputation management. My email marketing campaigns will no longer JUST… Read More