Tag: fresh content

  1. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  2. The New Viral Content Marketing Tool: Infographics

    Every business dreams of having its content go viral, not only for the amount of exposure it can create, but also for the positive impact on search engine optimization. And, while YouTube videos have always been a way to quickly captivate millions of potential customers, the new kid on the block when it comes to viral content marketing is the infographic. According to the Social Science Research Network, 65 percent of humans are visual learners. This is why YouTube Videos,… Read More

  3. Why Doesn’t Google Love Me?

    The Internet can be a cold hard place for a Web site looking for love from Google. So, in honor of Valentine’s Day, we wanted to share a few tips on how to make Google love your Web site. •   Proper SEO. A Web site with proper SEO is built in a search-engine friendly language and contains appropriate keywords and relevant title tags. •    Keywords. These relevant words define your business. Make sure to consider the search volume for these… Read More