Tag: Google

  1. Paid Advertising – AdWords 101

    Let’s face it; Google AdWords is probably the best online advertising tool there is. Google is THE name in search engine technology and no other advertising network can give you faster sales results than AdWords if executed correctly. This platform can instantly get your message right in front of the people who are most likely to buy your product or service at the exact time they are looking for what you have to offer. AdWords can offer immediate measurable results… Read More

  2. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  3. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

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  5. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More

  6. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

  7. PubCon 2014: SEO Part III

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon last fall in Las Vegas. The premier search engine optimization (SEO) conference in the U.S. provided them with plenty of great information for how to conduct SEO with all of the recent algorithm changes. The conference provided so much useful information that we had to spread it across three blog posts! From panda and penguin to hummingbird and now pigeon, SEO changes rapidly. Here are more tips for keeping up with all… Read More

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  9. PubCon 2014: Part VI: Tips and Tricks for Social Media

    In Part VI of our PubCon 2014 series, we will discuss some high level thoughts, as well as some quick tips and tricks for the most popular social media platforms: Facebook • Engagement with brand pages has decreased in the last year and is likely to continue to decrease • The best time to post is between noon and 4 pm • Retargeting has become a must. However, you may need to throttle it back, don’t be annoying • Images… Read More

  10. Learn what’s Beyond Facebook at KBIS 2014

    What do you do after Facebook? mRELEVANCE Managing Partners Carol Morgan and Mitch Levinson will answer this question as they present “Beyond Facebook, Pinterest, Google+ and More” at the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS) in Las Vegas. The session will be held Thursday, Feb. 6 from 9:30 a.m. to 10:30 a.m. If Facebook, Twitter and blogging have become second nature and you want to know what’s next, then this seminar is for you! You’ll… Read More

  11. Google+ Unveils Custom URLs

    Google+ just rolled out an improvement  that you need to take advantage of; users and pages can now have their own custom URL. So whether you are actively using the site to maintain a social media presence, or simply ensuring that you have a brand presence to improve your search engine optimization, you will want to get a URL that contains your business name or personal name Instead of sending your visitors to http://wwww.plus.google.com/123456789, Google+ users and pages will now have… Read More

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  13. Google’s New Algorithm Update: Hummingbird – A Game Changer?

    Google’s newest algorithm update, nicknamed “Hummingbird,” sent shockwaves through the SEO (search engine optimization) world after it was first announced on September 26, 2013. According to Amit Singhal, senior vice president of Google Search, the new Hummingbird update “affected about 90 percent of global searches.” Compare this to the earlier algorithm updates which only affected about 10 percent of searches. It is safe to say this update was huge. More likely than not, Hummingbird affected your website’s rankings or traffic.