Tag: Google

  1. Social Media 101 – Google+ for Business

    For our next installment of Back to the Basics: Social Media 101 series, we are focusing on using Google+ for business. Integrating your social media presence across all relevant platforms, including Google+, is crucial to being seen and heard amongst the clutter of today’s online marketing world. Just the Stats According to an article published by Business 2 Community, there were 343 million active Google+ accounts as of June 2014. It is hard to get a current number of active… Read More

  2. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More

  3. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

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  5. PubCon 2014: SEO Part III

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon last fall in Las Vegas. The premier search engine optimization (SEO) conference in the U.S. provided them with plenty of great information for how to conduct SEO with all of the recent algorithm changes. The conference provided so much useful information that we had to spread it across three blog posts! From panda and penguin to hummingbird and now pigeon, SEO changes rapidly. Here are more tips for keeping up with all… Read More

  6. PubCon 2014: Part VI: Tips and Tricks for Social Media

    In Part VI of our PubCon 2014 series, we will discuss some high level thoughts, as well as some quick tips and tricks for the most popular social media platforms: Facebook • Engagement with brand pages has decreased in the last year and is likely to continue to decrease • The best time to post is between noon and 4 pm • Retargeting has become a must. However, you may need to throttle it back, don’t be annoying • Images… Read More

  7. Learn what’s Beyond Facebook at KBIS 2014

    What do you do after Facebook? mRELEVANCE Managing Partners Carol Morgan and Mitch Levinson will answer this question as they present “Beyond Facebook, Pinterest, Google+ and More” at the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS) in Las Vegas. The session will be held Thursday, Feb. 6 from 9:30 a.m. to 10:30 a.m. If Facebook, Twitter and blogging have become second nature and you want to know what’s next, then this seminar is for you! You’ll… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Google+ Unveils Custom URLs

    Google+ just rolled out an improvement  that you need to take advantage of; users and pages can now have their own custom URL. So whether you are actively using the site to maintain a social media presence, or simply ensuring that you have a brand presence to improve your search engine optimization, you will want to get a URL that contains your business name or personal name Instead of sending your visitors to http://wwww.plus.google.com/123456789, Google+ users and pages will now have… Read More

  10. Google’s New Algorithm Update: Hummingbird – A Game Changer?

    Google’s newest algorithm update, nicknamed “Hummingbird,” sent shockwaves through the SEO (search engine optimization) world after it was first announced on September 26, 2013. According to Amit Singhal, senior vice president of Google Search, the new Hummingbird update “affected about 90 percent of global searches.” Compare this to the earlier algorithm updates which only affected about 10 percent of searches. It is safe to say this update was huge. More likely than not, Hummingbird affected your website’s rankings or traffic.

  11. Big Changes Roll Out for Google+

    If you are looking for a few ways to “Rev up Your Social Media,” then you will like our next series of blogs that features ideas for how to make your existing pages better. Attract more friends, fans and followers and create engagement and excitement. Google+ recently rolled out some big changes, for both users and pages. Google+ is Google’s social search network that has been integrated with all the majority of its other services, including search. Here’s the inside… Read More

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  13. Spam Links, Be Gone!

    Your company has spent time and money building a website that is not only effectively engaging customers, but is also boosting your rank within the search engines. However, your new website is now being penalized by Google and other search engines for spam-type links that are coming into it. This is where Google is finally coming to the rescue! Their new tool, Disavow Links, allows marketers to ask them to remove these spam or unnatural links. Matt Cutts, Google’s search… Read More