Tag: home builder marketing

  1. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  2. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More

  3. mRELEVANCE Wins Two Gold Hermes Creative Awards

    mRELEVANCE, LLC is the recent recipient of two gold 2014 Hermes Creative Awards in the landing page and newspaper placement categories for work performed for clients Keystone Custom Homes and Ashton Woods (Atlanta Division). The Hermes Creative Awards is considered one of the most prestigious awards programs in the marketing, public relations and communications industries. “We are delighted by these wins,” says Carol Morgan, managing partner of mRELEVANCE. “Social media and public relations are absolutely essential to the success of… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Social Media Campaign Helps Nonprofit to End Poverty

    Over the years, mRELEVANCE has created several social media campaigns for Keystone Custom Homes. Our favorites are the ones that promote the nonprofit organizations that our near and dear to the builder. Both Homes for Hope and HOPE International were founded by Jeff Rutt, CEO of Keystone Custom Homes, and work to help end poverty across the world. Recently, we launched the People of Hope campaign for the builder. The goal of the campaign is to spread awareness for Homes… Read More

  6. Mitch Levinson Named Associate of the Year

    The mRELEVANCE team congratulates Mitch Levinson, one of our managing partners, on receiving the Associate of the Year award from the Home Builders Association of Greater Chicago! We love Mitch, and his work with the HBAGC is definitely deserving of this award. He has a long history with the association, joining in 2006 and then serving on the executive board for four years. Additionally, Mitch is always attending meetings, helping coordinate events and sponsoring activities.

  7. New Website Offers Free Marketing Help for Builders

    With the slowdown in the housing industry, some builders are finding that it is difficult to adjust to the new market realities. However, all hope is not lost. A new website is here to help you navigate the home building market. Providing free marketing assistance for NAHB builder members nationwide, the site acts as an outreach and industry benefit, providing help in areas including research, site selection, product strategy, pricing strategy, model homes, branding, advertising, internet, sales team and customer service…. Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Boone Homes Website Launched by mRELEVANCE

    Homebuyers in Richmond and Roanoke, Va., now have a new resource to use when considering a Boone Homes community with the launch of the builder’s new website: www.boonehomes.net. Built by mRELEVANCE, a leader in home builder marketing, the website allows buyers to get an in-depth look at communities and home plans that interest them. The site was designed to closely mimic the builders blog with a simplistic theme and intuitive navigation. From the site’s home page, home buyers can select… Read More

  10. mRELEVANCE Wins OBIE Awards for Social Media Marketing

    mRELEVANCE swept the social media categories at the 2010 OBIE Awards Gala held at the Intercontinental Hotel. This goes to show that strategic Internet marketing campaigns can produce effective results! The Internet marketing firm won both Gold and Silver OBIEs for Best Social Media Campaign. The awards were for work done on behalf of Bowen Family Homes and Circle 75 Townhomes. mRELEVANCE won Gold for Best Social Media Campaign for the second year in a row for Bowen Family Homes…. Read More

  11. mRELEVANCE Launches S&A Homes Social Media Program

    Homebuilder marketing has changed and here’s one builder embracing change. Homebuyers in Virginia, Pennsylvania and Maryland will now be able to find affordable, new energy efficient homes more easily thanks to the launch of the new S&A Homes social media program. Best of all, buyers will be able to interact with the builder on multiple sites. The S&A Homes blog is the engine of the builders program providing news and updates on communities and incentives. At present the builder is… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. It’s our One Year Anniversary

    Happy Anniversary to mRELEVANCE! We have completed our first full year in business! “We had an amazing first year — thoughtfully establishing our brand, aggressively recruiting new clients, and carefully setting up internal and external processes to meet our clients’ needs,” says Mitch Levinson, MIRM, CSP, MBA, managing partner of mRELEVANCE.  “The past year has been a great success. Highlights include launching full scale, highly effective Internet marketing, social media and public relations programs for clients including Heron Bay Golf… Read More