Tag: home building

  1. Where’s the ROI for Social Media Marketing?

    This article first appeared in the NAHB’s Sales & Marketing Ideas Magazine in November 2009. What’s your measure of success? In home building, measurements are a fundamental. Without them, rooms wouldn’t be square and homes wouldn’t be plumb. From the cost per square foot to the R value of insulation and the pitch of the roof, everything is measured. Measuring the success of your social media program can be just as straightforward. There are four measurements to consider as you… Read More