Tag: internal optimization

  1. Top 6 Strategies for Optimizing Videos

    Consumers are watching more videos than ever. If your company has not added video to its marketing mix, we can give you five trillion reasons why including video as a marketing tactic is a good idea! According to a recent survey by Ampere Analysis, Facebook is on track to deliver two trillion video views this year. YouTube will deliver three trillion views this year. In fact, YouTube is the second largest search engine after Google. With more than three billion searches… Read More

  2. Boost Website Conversion

    The latest research from Marketing Sherpa shows several ways to increase your website conversion rate from having a perpetual shopping cart to adding live chat to optimizing and customizing your internal search results.  Since we are all looking for ways to convert more website browsers into buyers, we thought you’d enjoy this chart! The Marketing Sherpa report finds that some of the most basic elements of marketing are still the most important – product copy, brand trust and creating an… Read More