Tag: internet marketing

  1. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

  2. Plant Your Marketing Garden

    It is the time of year that everyone starts thinking about their summer garden and sprucing up their yards. Whether you plant flowers, vegetables or both, what you want to plant has probably been on your mind since the weather has been good enough to start planting. And as you know, in order to have a prosperous garden there are some needed essentials: moist soil, package of seeds, rain and lots of sun. The concept of thinking about, planning and… Read More

  3. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  6. Build it Better: How to Build a Marketing Campaign

    Most businesses understand they need some kind of online presence and  concerted marketing strategy if they truly want to be successful. Anyone can put together a flyer and post some images to social media, but effective marketing plans take time to craft and they don’t build themselves. Rest assured that dedicating the time and effort to creating a solid marketing campaign will help increases your business’ profile and pay off in other measurable ways. In this seminar, we’ll look at what other companies are… Read More

  7. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. mRELEVANCE’s Managing Partner Mitch Levinson Featured on BuilderRadio

    Mitch Levinson, managing partner at mRELEVANCE and an International Builders’ Show (IBS) Bill Molster award winner, was recently featured on BuilderRadio’s podcast series to share marketing strategies and advice for builders. The full podcast episode is available at BuilderRadio, but we’ve put together a quick recap with Mitch’s three main points:     Foundation – A good marketing strategy begins with a good foundation from the company’s website and blog. Remember, keep your website and blog: Current and responsive Mobile… Read More

  10. Where to Find mRELEVANCE at IBS

    Much like “Where’s Waldo,” searching for people at the NAHB International Builders’ Show (IBS) in Vegas is sometimes tricky. From the sea of attendees to the thousands of exhibitors, it’s hard to see and do everything. That’s why we’ve put together a guide of where to find the mRELEVANCE team at IBS. Mitch Levinson, Carol Morgan, Laura Craft and Dave Stiles will all be attending IBS 2015. Here’s the schedule: Pre-Show: Sunday, January 18 • Principles of Residential Marketing: Strategy… Read More

  11. Marketing RELEVANCE Managing Partners to Present at IBS 2015

    Big money, come on BIG money. If you are going to be in Vegas for the International Builders’ Show (IBS) in January, we hope you win big — whether it is at the blackjack table (one of Mitch’s favorite games) or at the IBS education sessions with ideas you can implement immediately. mRELEVANCE managing partners Mitch Levinson and Carol Morgan will present four sessions during IBS, and they look forward to seeing you there! “Digital Marketing Delivers: How to Create… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. On the Road Again…Southwest Florida Road Show

    Marketing RELEVANCE managing partners Mitch Levinson and Carol Morgan team up with Kimberly Mackey of New Homes Solutions, Inc. as the Florida Sales and Marketing Council takes its Sales Academy on the road with the second of two educational events in 2014, The Sales Academy Road Show. Mitch, Carol and Kimberly will present a half-day seminar specifically tailored for new home onsite agents at the Miromar Design Center in Estero, Fla. on Tuesday, September 16, 10 a.m. to 2 p.m…. Read More