Tag: marketing campaign

  1. mRELEVANCE Promotion for Essex Homes Leads to 60 Home Sales

    Together with Essex Homes, mRELEVANCE brought back the Carolina home builder’s popular “Twice as Nice” campaign for 2016, and, once again, it was an undeniable success. During this year’s campaign, Essex Homes offered buyers the chance to double their tax refund up to $10,000 with the purchase of a new home in Columbia, South Carolina. The maximum refund increased in 2016 from the $5,000 maximum promoted in 2015. With even more incentive, buyers jumped at this opportunity with Essex Homes,… Read More

  2. mRELEVANCE Celebrates Seventh Anniversary

    mRELEVANCE, LLC is pleased to announce that it is currently celebrating its seventh anniversary. Managing Partner Carol Morgan states, “We judge our success by our client’s success. Based on their ROI from working with us during the past seven years, I’d say we are pretty successful!” mRELEVANCE works to create effective marketing strategies for clients. Through a combination of innovative thinking, focused messages, new technologies, traditional public relations and graphic design, mRELEVANCE helps clients across the country reach and build… Read More

  3. mRELEVANCE Promotion for Essex Homes Brings in 76 Home Sales in Two Months

    The Essex Homes “His, Hers & Ours” promotion was a huge success attracting the attention of new home buyers in Columbia, South Carolina and resulting in 76 sales in just two months! mRELEVANCE worked with Essex to create the promotion to bring in new home sales and increase leads by offering home buyers a $5,000 incentive to use toward designer upgrades when they signed a contract with Essex Homes.  Homebuyers could choose from nine upgrade packages or create their own… Read More

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  5. Clever Marketing Campaign Nets Home Site Sales

    Essex Homes partnered with mRELEVANCE to create a pipeline for home site sales at a creative event at Woodcreek Crossing in Elgin, South Carolina. “Stake Your Claim” encouraged potential homeowners to attend a weekend event and reserve their perfect home site. Like a scene from the Land Rush of 1889, home buyers could literally “stake their claim” by placing a family placard on the lot of their choice. Essex Homes’ Stake Your Claim event presented two days of touring the… Read More

  6. #NAHBWantsYou Membership Campaign Engages Members

    The National Association of Home Builders (NAHB) recently collaborated with mRELEVANCE on a membership campaign, #NAHBWantsYou. It was a huge success; both engaging existing members and attracting the attention of potential members. The goal of the NAHB campaign was to get members to create and submit 45-60 second videos describing what their HBA membership means to them and why others should join. Twenty-five video entries were submitted from NAHB members around the country during the two-month contest. These entries were… Read More

  7. Tax Promotion Results in 68 Sales

    The Essex Homes Tax Promotion was a huge success attracting the attention of new home buyers in Columbia, South Carolina and resulting in 68 home sales. mRELEVANCE launched “Twice as Nice” to promote new home sales and increase leads by offering home buyers the opportunity to double their tax refund up to $5,000 with the purchase of a new home. Home buyers simply shared a copy of their tax refund when they wrote a contract and received a discount of… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Own for Less than Rent Campaign Encourages Home Ownership

    Created to educate buyers about the benefits of owning rather than renting, mRELEVANCE has launched a new “Own for Less than Rent” campaign for Arkansas based homebuilder Rausch Coleman Homes. This marketing campaign offers incentives to both new buyers and existing homeowners. Designed primarily for first-time homebuyers, the “Own for Less than Rent” campaign offers buyers the opportunity to save thousands on their new home. Buyers that purchase a home before April 24 will receive half-off select options up to… Read More

  10. mRELEVANCE Unwraps Holiday Marketing Campaign for French Brothers

    mRELEVANCE, LLC proudly announces the kick-off of the “Unwrap a New Home for the Holidays” promotion for French Brothers. Developed to drive onsite traffic, as well as promote sales of quick move-in homes, this holiday campaign encourages prospective buyers to tour a model home in Alamogordo, Roswell or Las Cruces and unwrap a gift. Presents include gift cards to local retailers, as well as savings on quick move-in homes that close by Dec. 31, 2014. (The campaign runs through Dec…. Read More