Tag: marketing strategy

  1. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  2. How to Market a Business – The Marketing Puzzle

    There are a lot of pieces to marketing your business. How do the pieces all fit together? How do you know how and what to budget for your marketing program and where you should put your money for the largest return on investment? “Piecing Together the Marketing Puzzle” will demonstrate what marketing looks like from the 30,000 foot level and then drill down to explain how to position your website as the center of your strategy. Get ideas for improving your… Read More

  3. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. SMC Academy: Sales & Marketing for Onsite Agents

    Does your association want to bring relevant, dynamic and useful educational content to your members this year? If so, look no further than “The Sales & Marketing Academy”. We take our Academy on the road with an entertaining compilation of sales and marketing ideas and innovations. Marketing RELEVANCE managing partners Mitch Levinson and Carol Morgan join Kimberly Mackey of New Home Solutions Consulting to present a half-day program designed to teach onsite agents the necessary techniques to drive their own… Read More

  6. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More

  7. Social Media as a Customer Service Tool

    Social media is a powerful tool, and businesses are basically required to incorporate it into their marketing plans if they hope to survive and excel. One way businesses often fail to properly utilize social media is through customer service. Strong customer service can go a long way in strengthening your business’ brand and improving customer relationships, and social media has become yet another outlet to do just that. It’s important for businesses and brands to begin thinking of social media… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Gotta Catch ‘Em All – We Mean Homebuyers!

    As you probably know, Pokémon Go is a huge hit. The app has an estimated 15 million downloads, and it is among one of the most heavily used apps.* How can Pokémon Go help attract buyers to your homes? Here are a few ideas: — For your next open house or grand opening event, purchase a pack of lures (about $31) to attract potential buyers to your property all day long. Whether they are millennials playing the game or Gen… Read More

  10. Social Media 101 – Snapchat for Business

    Social media platforms are constantly evolving with the times, and unfortunately for those of you who haven’t quite gotten the perfect selfie or food snapping technique down, Snapchat is here to stay. According to Snapchat, the mobile messaging application is about sharing moments and having fun. Snapchat has recently proven to be a relevant marketing strategy for small and big businesses alike, which is why our next installment in Back to the Basics: Social Media 101 series, we focus on… Read More

  11. Social Media 101 – Google+ for Business

    For our next installment of Back to the Basics: Social Media 101 series, we are focusing on using Google+ for business. Integrating your social media presence across all relevant platforms, including Google+, is crucial to being seen and heard amongst the clutter of today’s online marketing world. Just the Stats According to an article published by Business 2 Community, there were 343 million active Google+ accounts as of June 2014. It is hard to get a current number of active… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. 5 Reasons to Think Long Term with Your SEO Strategy

    A common misconception about search engine optimization (SEO) is that businesses can do an optimization overhaul on their website, check off everything on our 2016 SEO checklist and then forget about it. While that’s always a good start, the problem is that SEO is not a one-and-done marketing tactic. As we’ve mentioned many times in the past, SEO is constantly changing and evolving. That SEO makeover you gave your website needs regular monitoring and analysis to determine how to improve… Read More