Tag: marketing strategy

  1. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  2. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  3. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  6. How to Market a Business – The Marketing Puzzle

    There are a lot of pieces to marketing your business. How do the pieces all fit together? How do you know how and what to budget for your marketing program and where you should put your money for the largest return on investment? “Piecing Together the Marketing Puzzle” will demonstrate what marketing looks like from the 30,000 foot level and then drill down to explain how to position your website as the center of your strategy. Get ideas for improving your… Read More

  7. How To Market to Different Demographics: From Boomers to Millennials

    With the housing market on the rise again and the value of social media in the business world growing more evident, it is becoming increasingly vital to know who you’re targeting and how to reach them. Currently, two of the largest generations in history – Baby Boomers and Millennials – are in the housing market at the same time, creating a challenge for builders due to their conflicting housing needs. Mix in Generation X buyers, and now things get even… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. SMC Academy: Sales & Marketing for Onsite Agents

    Does your association want to bring relevant, dynamic and useful educational content to your members this year? If so, look no further than “The Sales & Marketing Academy”. We take our Academy on the road with an entertaining compilation of sales and marketing ideas and innovations. Marketing RELEVANCE managing partners Mitch Levinson and Carol Morgan join Kimberly Mackey of New Home Solutions Consulting to present a half-day program designed to teach onsite agents the necessary techniques to drive their own… Read More

  10. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More

  11. Social Media as a Customer Service Tool

    Social media is a powerful tool, and businesses are basically required to incorporate it into their marketing plans if they hope to survive and excel. One way businesses often fail to properly utilize social media is through customer service. Strong customer service can go a long way in strengthening your business’ brand and improving customer relationships, and social media has become yet another outlet to do just that. It’s important for businesses and brands to begin thinking of social media… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Gotta Catch ‘Em All – We Mean Homebuyers!

    As you probably know, Pokémon Go is a huge hit. The app has an estimated 15 million downloads, and it is among one of the most heavily used apps.* How can Pokémon Go help attract buyers to your homes? Here are a few ideas: — For your next open house or grand opening event, purchase a pack of lures (about $31) to attract potential buyers to your property all day long. Whether they are millennials playing the game or Gen… Read More