Tag: millennials

  1. Think Millennials Use Social Media the Most?

    Grumbling about whippersnappers and their attachment to mobile devices is a common refrain these days. Parents and marketers alike think Millennials, that coveted 18-34 year-old population, scroll dead-eyed and endlessly through their feeds. But data regarding just who spends the most time on social media show that users of popular new media tend to skew older. A new report from Nielsen Social reveals that Generation X, people who are between 35 and 49, spend an average of 7 hours a… Read More

  2. Podcasts: Making a Comeback in 2017

    Social media in all of its forms served a prominent role at PubCon 2016, the world’s leading digital marketing conference. With the rise of social and visual digital media, podcasts were headed toward a similar fate as printed newspapers, but millennials (sorry, Gen X), seem to be prompting their comeback. Surprise – we actually like talk radio! Millennials are known for their fast-paced, on-the-go attitudes, so it should come as no surprise that podcasts are something we would enjoy. They… Read More

  3. Dragas Rebrands to Appeal to Millennials

    mRELEVANCE recently partnered with The Dragas Companies, a nationally recognized new home builder in Virginia Beach, Va. to refresh and consolidate its brand. As a 48-year-old company, the brand lacked consistency in all formats. However, the brand was very sound in prospective buyers’ minds due to the company’s long history of building a quality product and treating buyers with respect. The company’s tagline does a great job of summarizing the Dragas brand – “The lifestyle you want, the location you… Read More

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  5. The Millennial Takeover: How to Work Successfully with Millennials

    In our first millennial-focused article, we introduced and explained who millennials are and what makes them different from other generations. To sum it up, the term millennial, also known as Generation Y, refers to anyone born between 1981 and 1998, currently age 18 to 35. As more millennials graduate college with mountains of debt and join the workforce, your chance of working with one increases tremendously. By 2020, millennials will make up more than 50 percent of the labor force!… Read More

  6. I’m a Millennial: Don’t Call Me

    Generational names are what separate us from our parents. According to Inc., the millennial generation will make up more than 50 percent of the workforce by 2020 and that statistic could not be more true at mRELEVANCE! Pew Research Center labels the generations as follows: Millennials have a bad reputation: we are self-absorbed, entitled and lazy, among other not-so-favorable stereotypes. However, let’s be honest, we have been molded by our parents and the preceding generations, Generation X and Baby Boomers,… Read More

  7. It’s Time for Builders to Start Focusing on Millennials  

    Dogging millennials seems to be a new favorite American pastime, but bashers beware: experts across the board agree that millennials are making a big difference in housing trends – and they are just starting to buy new homes. Researchers from the National Association of Home Builders (NAHB) and Better Homes and Gardens spoke at a press conference on housing preferences for millennials, Gen X, boomers and seniors during the NAHB International Builders’ Show (IBS) in Las Vegas earlier this year,… Read More