Tag: mirm

  1. Attention MIRMs: Update Your Bios!

    MIRM Now Stands for Master in Residential Marketing Hot news from NSMC eNews Alert. This just in. . . the name of the MIRM designation has officially been changed from “Member, Institute of Residential Marketing” to “Master in Residential Marketing.”  Following approval by the NSMC Board of Trustees and the IRM Board of Governors, the NAHB Executive Board passed the motion to change ” at last week’s Spring Board meeting in Washington, D.C. Update you bio, your Web site and… Read More

  2. Economic and Housing Market Outlook

    This morning, Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. This presentation, available here, details both national individual state economic factors. Some of the key findings from this report that are valuable both from a national perspective and in your individual market are: – housing recession is beginning to show signs of recovery and stabilizing – statistics related to growth… Read More

  3. Internet Marketing: What is your tracking report telling you?

    Mitch Levinson, MIRM presented “Internet Tracking, What Your Website Visitors are Telling You” at the International Builders Show earlier this week along with fellow MIRM, Kathie McDaniel of Highland Homes in Central Florida.  Here are the key points from the seminar. The goal of tracking is to trend your traffic up over time.  Today’s traffic is your baseline. Interpret the data  over time to make decisions and adjust your strategy. Here are some ideas on what your should track as… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Flammer Writes for Building Women

    Carol Flammer, MIRM is published in the Fall 2008 issue of NAHB’s Building Women.  This magazine is distributed to all Women’s Council members nationwide.  The article, “Gaining the power behind the MIRM,” interviews a number of women who have acheived the designation and discusses networking opportunities and the knowledge gained while working toward MIRM. Join Women’s Council to receive Building Women.

  6. Website Design and Development

    Learn what to look for in your website to make sure it is designed properly. Sometimes a few minor tweaks is all you need to increase traffic from the search engines, engage potential home buyers, reduce bounces and sell more homes. Mitch Levinson, MIRM will demonstrate how content, functionality and navigation play an important part in keeping buyers on your site.  A typical brochure style home builder site is no longer enough to engage customers.  Your website is a critical… Read More

  7. Levinson Elected IRM Trustee

    Congratulations to Mitch Levinson, MIRM on his election to the IRM Board of Trustees.  This is a huge honor! Mitch Levinson, MIRM, CSP, MBA was elected to the Board for a three-year term by his peers.  The announcement was made at the IRM Board of Directors meeting in San Diego.  Levinson will provide leadership and guidance on the development, enhancement, and promotion of IRM products and services. “I’m excited about Levinson’s election to the IRM Board of Trustees and look… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Do Business with an HBA Member

    September is designated as Associate Appreciation Month by the National Association of Home Builders, so we thought this would be a great time to remind you that mRELEVANCE is an HBA member! We are proud of our affiliation with the HBA and our ability to give back to worthy causes such as HomeAid Atlanta.  You’ll find us at SMC meetings, donating time to promote the Parade of Homes, Get Home Atlanta and the Southern Building Show. As sponsors of the… Read More

  10. Free Listing Sites

    Here is a list of our favorite Free listing sites and some details on each. Trulia.com—very SEO friendly Googlebase—don’t have to have gmail account to use (tip-have listing at $300,000 instead of $299,000 it will come up in more categories) Oodle.com—look at niche areas Zillow.com—free profiles and free listings to agents Craigslist.org—great place to list incentives (Stat—one home was viewed 40 times in a two-week period) Additionally there are aggregate sites that you can utilize to post for you Listhub.net—can… Read More

  11. Carol to Speak on Social Media in Raleigh

    Carol Flammer, MIRM will speak to the Raleigh HBA’s Sales and Marketing Council on September 18 on how to utilize Social Media for a competitive advantage.  Learn how builders are benefitting from Active Rain, FaceBook, My Space, Blogger and more.  From a simple news blog on your website to a full blown Social Media campaign, Flammer will demonstrate how Social Media increases key words and enhances search engine optimization.

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Mitch and Carol to speak at IBS

    Both Carol Flammer, MIRM and Mitch Levinson, MIRM have been selected to speak at the International Builder Show in Las Vegas. Look for more details on dates and times as we get closer to the show. Carol is speaking on Social Media and Mitch is presenting Internet Tracking and Analysis. Online registration for the show is open. We will see you in Vegas, Jan 20 – 23, 2009. To schedule Mitch or Carol to speak at your SMC, HBA, tradeshow… Read More