Tag: mobile site

  1. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

  2. Dayparting Your Mobile Strategy

    Have you heard the latest buzz word surrounding mobile yet? Dayparting is exactly what its name suggests, separating the day into several different parts, and it’s becoming more common for business’ to apply this tactic to mobile strategies. When applied correctly, dayparting helps reach customers more effectively by presenting the right message at the right time. Business marketing teams spend a lot of time developing good content, so wasting it on customers who aren’t paying attention is not an efficient… Read More

  3. Paying it Forward Gone Mobile

    Everybody and their twelve-year-old cousin has a smartphone these days, and they’re being used for more than just texting, blogging and social media updates. As we grow increasingly comfortable with the presence of smartphones in our lives, we also are growing more comfortable with completing financial transactions on these devices. Recent Pew Internet surveys found that more than one-third of smartphone owners have used their phones for online banking services, one in 10 Americans have used their phone to make… Read More

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  5. Affluent Males Spending Time and Money Online

    Historically, research has identified women as the main online shopping gender, but a new survey from iProspect shows that brand marketers may need to up their game when it comes to targeting men online. According to the survey, there are more than 19 million affluent men on the Internet researching, shopping and spending at higher rates than ever before. iProspect defines the affluent male as a man at least 18 years of age with a household income of $100,000 of… Read More

  6. Introducing Generation C

    C is for connected. Connected is exactly what people between the ages of 18-34 are. Members of this generation were formally dubbed the Millennial’s or Gen Y; however now they are being called Generation C, according to Nielsen because they are connected to technology 24/7.  Often referred to as digital natives, this generation is constantly connected to the outside world and uses smartphones and tablets to text, tweet and surf. I even used to call them Generation ‘T’ for Text…. Read More

  7. Launch a Mobile Site

    Smartphone and tablet ownership is continuing to explode. Consumers are checking emails, using social media and purchasing—all online. This is why many marketers are working on adapting their messages for mobile devices. Is your company? Marketing RELEVANCE recently launched a full mobile site for Highland Homes in Central Florida. The builder’s website statistics overwhelmingly showed that its prospective customers were using mobile devices as a way to view the website. What is interesting is that 58 percent of these visitors… Read More