Tag: NAHB

  1. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  2. Happy Online Learning Day!

    Have you ever attended a webinar? Completed coursework online? If so then you’ve participated in the exploding phenomenon known as “online learning” and today just happens to be National Online Learning Day. This day is designed to create awareness of the growing community of learners of all ages, thanks to technology. It’s this technology that provides the convenience and personalization that online learners yearn for. From your preschooler learning to navigate a keyboard to your college student earning extra credits… Read More

  3. NAHB 75th Gala Celebration

    This year’s NAHB Mid-Year meeting, held in Washington D.C., had a continuation celebrating its 75th year of helping build communities. To commemorate this amazing milestone, the NAHB hosted a Gala to celebrate historical stories from influential people that work within the home building community. While attending the Mid-Year Meetings, mRELEVANCE President, Mitch Levinson and Senior Designer, Ricky Bakosh had the honor of attending this very special event. The Gala was made possible by numerous industry sponsors such as; Lowe’s ProServices,… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. How a Parade of Homes Increases Revenue

    Greater Birmingham Association of Home Builders (GBAHB) recently partnered with Marketing RELEVANCE to reinvent their Parade of Homes. While associations traditionally use home showcases as a way to promote builders in the community and to highlight new homes, the process for organizing large events like these, with many moving parts and a judging process, can become cumbersome. Historically, producing a Parade of Homes event is extremely time consuming and involves lots of printed forms, paper and file folders.  However, with… Read More

  6. Combating the Labor Shortage

    Carol Morgan, Managing Partner at Marketing RELEVANCE, will be on a panel of speakers discussing the effects of the labor shortage on the construction industry. During Frame Atlanta, a breakfast hosted by Meyers Research on March 21, 2017, the panel will address the national, state and local economy and how the building industry can meet the challenges of an insufficient work force. Come prepared to hear an expert panel discuss thee lack of skilled labor in Home Building.The panel will… Read More

  7. NAHB Designation Classes Are Now in Session

    Marketing RELEVANCE President Mitch Levinson is certified to teach a number of NAHB designation classes including: IRM, CSP and Builder/Broker Relationships. Let us know if we can schedule one today at your HBA. We can also build an event to meet your particular needs by combining any courses with any of our strategic marketing educational sessions. Request more information here. Principles of Residential Marketing: Research & Analysis (Classroom) The classroom component is Part 2 of this class and seeks to apply practical, hands… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Webinar: Six Steps to Better Vendor Selection

    Do you have the right vendors for your business? Find out during this upcoming webinar hosted by Mitch Levinson, Managing Partner of mRELEVANCE, LLC. Presented by the  National Association of Home Builders (NAHB), the webinar “The Perfect Match: Six Steps to Better Vendor Selection” takes place on Wednesday, May 4 from 2-3 p.m. Levinson will explore the value of having good vendors that increase profits, grow your business and work with you in a professional manner. It is easy to… Read More

  10. mRELEVANCE Exhibits at 2016 International Builder Show

    mRELEVANCE is excited to announce our inaugural debut as an exhibitor at the National Association of Home Builders (NAHB) 2016 International Builders Show (IBS), January 19 – 21, 2016. IBS is the largest annual light construction show in the world, attracting 50,000 visitors from more than 100 countries each year. We will display our professional services via a creatively-themed “Lucky 7” booth located in the nextBUILD area at booth #C2665. We invite you to help celebrate our seventh anniversary by… Read More

  11. #NAHBWantsYou Membership Campaign Engages Members

    The National Association of Home Builders (NAHB) recently collaborated with mRELEVANCE on a membership campaign, #NAHBWantsYou. It was a huge success; both engaging existing members and attracting the attention of potential members. The goal of the NAHB campaign was to get members to create and submit 45-60 second videos describing what their HBA membership means to them and why others should join. Twenty-five video entries were submitted from NAHB members around the country during the two-month contest. These entries were… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Connecting at ALI 2015

    This year’s NAHB Association Leadership Institute (ALI) takes place July 22 – 24 in Pittsburgh, Pennsylvania. Our managing partners, Carol Morgan and Mitch Levinson look forward to presenting at this conference and networking with executive officers, association leaders and staff from all over the country. The Pittsburgh Pirates versus the Washington Nationals at PNC Park promises to hit one out of the park as a memorable networking event. But make sure to take note of these “don’t miss” educational sessions… Read More