Tag: Peter Shankman

  1. Four Rules for an Effective Social Media Campaign

    There were four principle concepts to take away from Thursday’s social media presentation with Peter Shankman of HARO (Peter was in Atlanta and the guest speaker at a PRSA luncheon on June 18th that I happily attended). While the entire presentation was full of insightful tips and entertaining anecdotes, Peter stressed the importance of these four primary principles, which are the basics of any effective social media campaign. Transparency Consumers and the public in general are not stupid. If you… Read More