Tag: PubCon

  1. Podcasts: Making a Comeback in 2017

    Social media in all of its forms served a prominent role at PubCon 2016, the world’s leading digital marketing conference. With the rise of social and visual digital media, podcasts were headed toward a similar fate as printed newspapers, but millennials (sorry, Gen X), seem to be prompting their comeback. Surprise – we actually like talk radio! Millennials are known for their fast-paced, on-the-go attitudes, so it should come as no surprise that podcasts are something we would enjoy. They… Read More

  2. Top 10 Tips for Getting Your SEO on Track

    During the“Top 10 Tips for Getting Your SEO on Track” webinar the mRELEVANCE SEO team discussed search engine optimization techniques that will prove to be successful for 2016. These include some tried and true tactics and some things that are relatively new to SEO that we learned during our recent trip to Pubcon. The premier social media and search optimization conference held annually in Las Vegas, Pubcon is our team’s once a year “don’t miss” conference. For anyone that missed… Read More

  3. PubCon 2014: SEO Part III

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon last fall in Las Vegas. The premier search engine optimization (SEO) conference in the U.S. provided them with plenty of great information for how to conduct SEO with all of the recent algorithm changes. The conference provided so much useful information that we had to spread it across three blog posts! From panda and penguin to hummingbird and now pigeon, SEO changes rapidly. Here are more tips for keeping up with all… Read More

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  5. PubCon 2014: Web Development Tips

    Since mRELEVANCE began building websites years ago, web development has seen many changes. In the early days, we built basic HTML sites, but eventually made our way to WordPress version 1.3 websites, then onto PHP sites. Today, we use a custom CMS application that provides our clients with seamless data, integration and content management processes. Web development is the foundation of a company’s website because it provides tremendous value by giving administrators control to quickly and easily publish new information…. Read More

  6. PubCon 2014: SEO Part II

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon last fall in Vegas. The premier search engine optimization (SEO) conference in the U.S. provided them with plenty of great information for how to conduct SEO with all of the recent algorithm changes. The conference provided so much useful information that we had to spread it across four blog posts! From penguin to hummingbird to pigeon, SEO changes rapidly. Here are more tips for keeping up with all of the recent changes… Read More

  7. PubCon 2014: SEO Part I

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon last fall in Vegas. The premier search engine optimization (SEO) conference in the U.S. provided them with plenty of great information for how to conduct SEO with all of the recent algorithm changes. From penguin to hummingbird to pigeon, SEO changes rapidly. Here are some tips for keeping up with all the zoo animals. Before looking at the multiple elements that make up SEO, remember to focus on keeping it real…. Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. PubCon 2014: Part IV: Handling Tragic News in Social Media

    In today’s world, the news is always on. Consumers are constantly besieged by the 24 hour, seven day a week, increasingly interactive news cycle and for the most part, it’s business as usual. But heartbreakingly, tragedies happen. Natural disasters, violent acts, accidents and catastrophes have become all too common. Today’s consumer expects companies to respond when it is appropriate, but not when it isn’t. When tragedy happens, do you have a plan? If you can’t answer that, in depth, right… Read More

  10. PubCon 2014: Part II: Maximizing the Power of the Visual

    In Part II of our Pubcon 2014 coverage, we explore the power of visuals.  A key but underutilized marketing tool in social media is the visual. If you want your content to be shared and commented on, as Krista Neher elaborated in her PubCon 2014 presentation, you absolutely need a comprehensive image strategy. The human brain processes images 60,000 times quicker than text. Colors influence attitudes, memories, behaviors and emotions. Babies learn to recognize and react to images years before… Read More

  11. PubCon 2014: Part I: The Psychology of Influence

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon this year for the third time. And, as always, they had a lot of takeaways from the sessions.  As a recap of the Social Media sessions, Carol brings us this seven part series. Featured speakers that are highlighted include: Lisa Buyer, Jabez Lebret, Krista Neher and Dennis Yu. In this seven part series, we will cover the following topics: 1.    The Psychology of Influence 2.    Maximizing the Power of the Visual:… Read More

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  13. PubCon 2014: Part III: Developments in Content and Optimization

    Over 20 years ago, Bill Gates’ proclamation “content is king” took the world by storm. Today, it is just as true as it was then, with the world’s most popular online applications those which generate and sift through content: social networks, blogs, video sharing websites and search engines. Content is still king online, but successful companies’ strategies to use content are changing. The Internet today is oversaturated with content; the sheer volume being created has become dangerous. Simply put, we… Read More