Tag: public relations

  1. mRELEVANCE Creates Unique Assets for Fairy Tale-Themed Charity Auction

    Since 1988, ForKids Virginia has been fighting family homelessness in the Hampton Roads area of Virginia. The Dragas Companies has partnered with this program for years, and was honored to once again be the title sponsor of the ForKids 2017 Children’s Art Auction. The team at Marketing RELEVANCE enjoyed working with Dragas to create unique assets for the fundraiser. This year, in addition to developing the Dragas ad for the official event program, we designed an ice sculpture that matched… Read More

  2. FrontDoor Communities Scores with Amenities

    As marketers for home builder clients all over the country, we know that amenities are often what make communities unique. Because homeowners like to use amenities such as parks, playgrounds, walking trails, pools and tennis courts when the kids are out of school and when they are vacationing, summer is the perfect time to pitch these amenity stories to reporters. In August, client FrontDoor Communities was featured in three articles about amenities. One, published in this Atlanta Journal-Constitution article, was… Read More

  3. I’m a Millennial: Don’t Call Me

    Generational names are what separate us from our parents. According to Inc., the millennial generation will make up more than 50 percent of the workforce by 2020 and that statistic could not be more true at mRELEVANCE! Pew Research Center labels the generations as follows: Millennials have a bad reputation: we are self-absorbed, entitled and lazy, among other not-so-favorable stereotypes. However, let’s be honest, we have been molded by our parents and the preceding generations, Generation X and Baby Boomers,… Read More

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  5. How to Write a Press Release

    The mRELEVANCE team writes a lot of press releases and scores amazing coverage for our clients. This seems to be a tool that is tremendously underutilized by businesses today. mRELEVANCE clients “get it,” but lots of others just don’t!

  6. Public Relations Success for Avenue Realty

    Last fall, mRELEVANCE landed Avenue Realty as a public relations client. This is an exciting client for many reasons, but our managing partner Carol Morgan is really pumped about working with Shane Little, owner of Avenue Realty, because she attended Oglethorpe University with him. To show Avenue Realty that we could “walk the talk,” we proved our PR skills by garnering press right off the bat. As a client-centered realty company, Avenue Realty wanted our first project to be spreading… Read More

  7. mRELEVANCE Scores PR Placement for New Client Meritage Homes

    After acquiring Atlanta home builder Legendary Communities in 2014, Meritage Homes located its new South Region headquarters in Atlanta, Ga. In 2015, the company brought Marketing RELEVANCE on board to handle public relations for the new Atlanta division and help spread the word about one of the nation’s largest home builders’ growth in Atlanta. mRELEVANCE successfully scored a PR placement for Meritage Homes’ Atlanta division in October after sending out a press release to local media highlighting the builder’s Home… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. FrontDoor Communities in the News

    When client FrontDoor Communities told us about opening its most unique community yet, we knew the story would get a lot of traction – if we spun it the right way. We worked together to craft pitches as one-of-the-kind as Goulding. Located in Historic Roswell, Goulding is walking distance to Canton Street and features a restored 19th century home as its centerpiece. Terry Russell, CEO of FrontDoor Communities explained: “From the time we purchased the Goulding acreage, we knew that… Read More

  10. Construction Resources in the News

    This fall, our client Construction Resources has been in the news – a ton! Though part of the company’s newsworthiness is due to our excellent pitching and media relations skills, a great deal of the coverage is due to the company’s amazing products, customer service and heart for community service. Kitchen and Bath Business (K+BB) and Atlanta Magazine’s HOME helped us spread the word about Construction Resources’ Atlanta Kitchen’s newly opened Cambria Gallery – Buckhead. After hearing about the grand… Read More

  11. Traton Homes in the Press

    Media coverage is one of the best ways to spread your brand’s message. Recently, mRELEVANCE scored a story for Traton Homes about its newly opened design studio in Charlotte, North Carolina. Since Charlotte is Traton’s newest division, coverage showcasing the builder’s latest endeavor spreads the word to agents and future home buyers about the one-of-a-kind studio. mRELEVANCE developed a news release and pitched it to local Atlanta (Traton Homes is based in the city) and Charlotte publications. Traton’s stellar reputation… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. mRELEVANCE Celebrates Seventh Anniversary

    mRELEVANCE, LLC is pleased to announce that it is currently celebrating its seventh anniversary. Managing Partner Carol Morgan states, “We judge our success by our client’s success. Based on their ROI from working with us during the past seven years, I’d say we are pretty successful!” mRELEVANCE works to create effective marketing strategies for clients. Through a combination of innovative thinking, focused messages, new technologies, traditional public relations and graphic design, mRELEVANCE helps clients across the country reach and build… Read More