Tag: real estate public relations

  1. Traton Homes in the Press

    Media coverage is one of the best ways to spread your brand’s message. Recently, mRELEVANCE scored a story for Traton Homes about its newly opened design studio in Charlotte, North Carolina. Since Charlotte is Traton’s newest division, coverage showcasing the builder’s latest endeavor spreads the word to agents and future home buyers about the one-of-a-kind studio. mRELEVANCE developed a news release and pitched it to local Atlanta (Traton Homes is based in the city) and Charlotte publications. Traton’s stellar reputation… Read More

  2. Public Relations: All About the Relationship

    Want to be in USA Today, the Wall Street Journal, the New York Times or on Oprah? What about your local paper or niche business publications? Whether you have a big or small budget, public relations offers a perfect opportunity extend the reach of your messages and brand to multiple audiences. Stories that appear in publications (whether print or online) are viewed as more credible than typical advertising and a typical public relations campaign is a fraction of the cost… Read More

  3. Public Relations: How to Tell Your Story

    Admit it, you’ve thought it dozens of times. . . . Why is that builder always written about and you are not? You should have been featured in that story, not your competition!  Chances are that the home builder or new home community featured has engaged in pro-active public relations. Trust us – size does NOT matter. It’s not about how big you are, it’s about getting your name in front of relevant reporters so they realize you are a… Read More