Tag: relevance

  1. Is Relevance Overrated?

    What is relevance? You hear it talked about often. Everyone wants to make sure that their messages are relevant, and for good reason. Marketers who target messages based on subscriber interests tend to yield higher response rates. Additionally, sending out too many irrelevant messages will lead to potential customers unsubscribing from future email communications, Facebook status updates and Tweets, not to mention just ignoring your communications in general. But, when we talk about relevance, are we even on the same… Read More