Tag: Search Engine Optimization

  1. The Importance of SEO on a New Website

    Once your website has been built and it’s time to start promoting your company, it is time for Search Engine Optimization or “SEO”. A lot of our clients initially ask us “what is SEO?” Although they may understand that they want to be found in the search engines list of results, and they want to be higher on the list than their competitors, most companies do not truly understand SEO. A pretty standard definition and explanation of Search Engine Optimization… Read More

  2. SEO Primer for Executives

    Executives overseeing large projects with multiple moving parts have to plenty to juggle without having to parse every single suggestion that comes from the Marketing department. Many managers roll their eyes when the tech people start talking about “SEO,” and “back end dev.” But managing all those parts means knowing every part of the team is doing what they are supposed to be doing. Understanding Search Engine Optimization (SEO) can help executives make better decisions about the team, their roles… Read More

  3. Increasing Marketing ROI

    The goal of every manager overseeing a marketing budget is to generate revenue while reducing wasteful spending. Marketers used to say that half of all marketing expenses were considered wasted money, they just wished they knew which half. Throwing money into marketing is well and good, but without analyzing the effectiveness of the marketing tactics, a company will be wasting resources and likely not create any additional revenue. Marketing RELEVANCE works with companies to show how proper tracking can help… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Five Components of an Effective Website

    Keeping your business competitive is tough enough before you start thinking about marketing in a world of websites, even for technically capable firms. Most of us want to stay focused on what we do best, running our businesses, rather than updating the back end of the company website. Although we may realize that a quality website could push our business from good to great, it is still not what any business owner wants to do. When Marketing RELEVANCE designs a… Read More

  6. Has Your SEO Jumped the Track?

    Search engine optimization (SEO) techniques change frequently as do the algorithms search engines use to rank websites. With near daily shifts in usage and terms, your SEO efforts can easily jump the track. If you are confused about Panda, Penguin, Hummingbird, Pigeon or Possum, or if you’re not sure what a zoo has to do with SEO you are not alone. Luckily, the expert SEO team at mRELEVANCE s follow these ever frequent changes and can help  you understand what needs… Read More

  7. “Content is King in the SEO World” Webinar Recap

    Marketing RELEVANCE (mRELEVANCE) is constantly evolving strategies to serve our clients better, and one tactic that continues to be important is generating new organic content, and doing it often. If you missed our latest installment in our webinar series, Content is King in the SEO World, not to worry! Here is a recap: Currently, 93 percent of online experiences begin with a search engine, so the overall objective is to build a search engine friendly website so your site will… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. 5 Reasons to Think Long Term with Your SEO Strategy

    A common misconception about search engine optimization (SEO) is that businesses can do an optimization overhaul on their website, check off everything on our 2016 SEO checklist and then forget about it. While that’s always a good start, the problem is that SEO is not a one-and-done marketing tactic. As we’ve mentioned many times in the past, SEO is constantly changing and evolving. That SEO makeover you gave your website needs regular monitoring and analysis to determine how to improve… Read More

  10. How to Write a Press Release

    The mRELEVANCE team writes a lot of press releases and scores amazing coverage for our clients. This seems to be a tool that is tremendously underutilized by businesses today. mRELEVANCE clients “get it,” but lots of others just don’t!

  11. Why Should My Business Have a Blog?  

    We get asked this question all the time, “Why should my business have a blog?” So, here is the answer! A well-maintained blog or news section is incredibly important to search engine optimization (SEO). It is crucial to create quality content on an ongoing basis for many reasons. Google now understands semantics and context in search queries and in website content, which means companies have an even better opportunity to tell Google what they have to offer to customers. Writing… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More