Tag: search marketing

  1. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  2. The Interplay of Social and Search for Success

    What’s better than hearing marketing strategy insight from one expert? How about learning from two experts, Carol Morgan and Mitch Levinson, as they discuss how the interplay between their respective areas, Social Media and Search Engine Marketing, helps to discover the brand and learn everything about it. This high energy session combines to hit all the hot buttons for marketing professionals. Mitch is the technical expert extremely knowledgeable about the websites’ back-end,  SEO, traffic and leads generation. He will talk about identifying keywords… Read More