Tag: sell to women

  1. Marketing to the Female Population

    Women traditionally control a majority of the finances in a household. A woman’s innate ability to hunt down the perfect bargain, make a little go further and still manage to save a few pennies has been passed from generation to generation. Now, reports show that women are taking their expertise with managing money to the next level, as they have become the most powerful market opportunity in the world. According to Forbes Magazine, women control $20 trillion in annual consumer… Read More

  2. Women and the Social Media Grapevine

    Women outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are? The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach this target audience? Here are some interesting statistics: 84% of social networking sites have more female users than male. Study done by Brian Solis… Read More