Tag: seo campaign

  1. Gerstad Builders

    mRELEVANCE’s launch of the Gerstad Builders social media marketing campaign in early 2010 completely changed the results of Internet browsing about the company. Instead of random websites with little relevance, Internet searches now get the “yellow pages” of all the places to find and interact with Gerstad Builders online, including their blog/website, articles on Green Built Blog, articles on Chicagoland Real Estate Forum, LinkedIn profile and online press releases. The engine of the Gerstad Builders program is a highly optimized… Read More

  2. Traton Homes Blog

    Traton Homes embraced social media with the launch of www.TratonHomesBlog.com. Traton Homes is a Marietta, Ga. based home builder that builds townhomes and single family homes throughout the metro area. The blog gives prospective home buyers the opportunity to connect with the company and learn more about Traton’s homes, communities and the company as a whole. It increases keywords and referring URLs for their main company website. Within 30 days of launch, the blog was already a top 10 referral… Read More

  3. Greater Valley Group

    Greater Valley Group launched an interactive campaign in 2010 as a method for the West Point, Ga. developer to increase traffic to its website, improve SEO and reach a broader audience through the Internet while at the same time reducing overall marketing expenditures. Greater Valley Group is both a residential and commercial developer with a number of projects including: hotels, apartment complexes, condominiums, single family houses, retail and commercial office building, industrial, lot and land opportunities. The Great Valley area… Read More

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  5. Circle 75 Townhomes

    B.F. Saul, the developer of Circle 75 Townhomes in Smyrna, Ga. turned to a search engine optimization and social media program in the middle of 2009 to propel the sale of its final 48 remaining units. Aggressive discounting and a targeted Realtor eflyer campaign worked in conjunction with the online program. The Circle 75 news blog launched in July 2009 as the foundation of the social media and online marketing program. Through the use of targeted keywords and search engine… Read More

  6. A Reporter Just Called, What should I do? Media Relations Tips from a Pro…

    Your message light is blinking. You check it, and a reporter from your daily paper wants an interview. What do you do next? This is the perfect opportunity to begin establishing yourself as a reliable, credible source for interviews. Here are 10 tips for handling the call: 1. Drop everything. Chances are the reporter is on deadline and needs a quick response. If you don’t provide it, the reporter will go elsewhere – this time and next. 2. Return the… Read More

  7. Do You Know Copyright Compliance Guidelines?

    When it comes to online blogging and social media, many bloggers reference published online articles for industry news blog posts. However, there is a fine line between copyright infringement and properly referencing published articles for bloggers. Before I go into detail about what you legally can and cannot do, allow me to elaborate a little on what copyright is. By definition, copyright is the legal protection for original creative works. These pieces of work include anything from newspaper articles to… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Is your Market Slow? Then Network…

    This has definitely been a roller coaster year for the housing industry. If your phone is quiet and you are wondering how to generate more business, network. Networking can be easy. It shouldn’t feel like work; get involved in things you love and it will be fun and simple. Do you love to entertain? Join or start a Bunko group and offer to host the event at your house. For those of us involved in the housing industry, networking opportunities… Read More