Tag: social marketing

  1. mRELEVANCE Creates Tax Campaign for Clients

    Gerstad Builders partnered with mRELEVANCE to create a promotional campaign to attract attention during the spring selling season.  The clever campaign targeted new home buyers with a tax return promotion. Through April 30, Gerstad Builders will double the tax refund up to $5,000 with the purchase of a new Gerstad home. Buyers can use this money to make a bigger down payment, pay closing costs, pay down the loan or even decorate their new home. But before Gerstad could announce… Read More

  2. He Said. She Said. Why is Syndication Important?

    mRELEVANCE managing partners offer their respective expertise in this ongoing, “He Said. She Said” column. Each post in this series focuses on answering a question about online marketing from two different perspectives.. Carol Flammer answers from the reader’s perspective, where it’s all about content. Mitch Levinson answers from the perspective of a search engine. Q: Why is Syndication important? And how does it help you expand your reach? A: Carol – Tick Tock. Tick Tock. You are already writing the… Read More

  3. Integrated Marketing Plan Connects Builder to Homebuyers

    mRELEVANCE, LLC is pleased to announce the launch of the new Signature Homes blog, http://signaturehomesblog.com. This highly optimized blog serves as a source of information for homebuyers and real estate agents in the Bay Area and Sacramento region, and is at the core of the overall social media marketing strategy created for the Northern California builder by the mRELEVANCE team. In addition to the blog, the Signature Homes social media program includes Facebook, Twitter and YouTube components. “We worked closely… Read More

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  5. Social Marketing Program Launched for Ashton Woods Homes

    mRELEVANCE, LLC is pleased to announce the launch of the social media marketing program for Atlanta division of Ashton Woods Homes. With an expanded online footprint, the builder hopes to connect with potential homebuyers. The new program includes a custom blog – www.AshtonWoodsAtlantaBlog.com – developed by the mRELEVANCE team that serves as the heart of the program. Other components include Facebook, Twitter and YouTube. “Our new blog gives our team additional ways to connect with potential homebuyers,” said Dwayne Hill,… Read More

  6. Top Social Marketing Tactics

    Marketing Sherpa just released this chart on the top social marketing tactics used by companies. They combined data from three questions about social marketing tactics including the effectiveness of achieving objectives, the degree of difficulty for implementation and the percentage of organizations using the tactic. What they found was that “fast and easy” trumps effectiveness when it comes to determining which social media tactics to implement! Doesn’t this somewhat go along with the general sentiment that social media is free… Read More

  7. FREE Social CRM Webinar

    For many home builders and Realtors, the end goal is clear – sell more homes. But in this constantly evolving market where social networks now play a growing role, how do you leverage the array of social media outlets to build your brand, engage customers and ultimately drive sales? Join thought leader and home building consultant, Carol Flammer for a webinar on Thursday, June 16 at 2 p.m. eastern for a one hour webinar. She will be joined by Steve… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. FREE Online Couponing Webinar

    Consumers are coupon savvy. Everyone is looking for the best deal, and they want to share what they find with others. Don’t think so? Just look at the popularity of Groupon, Living Social and Facebook Deals; and all give users the opportunity to share what they find on social networking sites. The same is true with new home sales. With low interest rates and many builders offering affordable pricing, homeownership is becoming a viable option for countless new home buyers…. Read More

  10. mRELEVANCE Launches Social Marketing Program for Car Dealership

    mRELEVANCE, LLC is pleased to announce a new social marketing program for Wynn Buick GMC. The focal point of the Cartersville, Ga. auto dealer’s program is its new blog. Consumers looking for advice on automobiles, car maintenance and even events in Cartersville are encouraged to follow the blog for the latest news. Designed by mRELEVANCE, the blog boasts a simple, yet intuitive navigation that allows users to easily find pertinent topics. In addition, visitors to the site can view videos… Read More

  11. How Do I Make My Video Go Viral?

    The team at mRELEVANCE gets this question a lot, but certainly not as often as our friends at Supercool Creative .  So, how do you get a video to go viral? David Murdico, executive creative director and managing partner of Supercool Creative, a Los Angeles-based viral marketing agency specializing in online video creative, production, viral and social media marketing for brands including T-Mobile, THQ, Atari and IBM, offers more information on viral video. Often, brand managers, product managers, entrepreneurs and… Read More

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  13. Builders Offered Advice on Constructing More Than Just Homes

    For the building industry’s bricks-and-mortar minded, staying afloat in today’s economy is a job in itself. Add to that advancements in marketing and getting the word out about their businesses is another challenge. Real estate public relations professional Carol M. Flammer, a partner at Atlanta- and Chicago-based mRELEVANCE LLC Marketing firm, understands that change doesn’t always come easily. On May 3, she’ll share her expertise through the presentation “Social Media for Home Builders: Engage in the Online Conversation.” The goal… Read More