Tag: social media 101

  1. Social Media 101: Online Reviews

    For the last topic in our Back to the Basics: Social Media 101 series, we focus on the importance of online reviews and testimonials and how your business can use them to its advantage. Keeping up with online reviews and testimonials is a way to stay proactive with your online reputation and is crucial to your business’ success. Just the Stats According to an article posted by Invesp: 90 percent of consumers read online reviews before visiting a business 88… Read More

  2. Social Media 101: YouTube for Business

    Our Back to the Basics: Social Media 101 series returns for a focus on the video-streaming giant YouTube and how businesses can use its features to strengthen their marketing. With the potential to reach millions through a single video, learn the secrets to making the most of YouTube for your business! Just the Facts More than one billion people currently use YouTube, which is actually nearly one-third of all people on the Internet. This audience generates billions of views every… Read More

  3. Social Media 101 – Instagram for Business

    Our next topic in our Back to the Basics: Social Media 101 series is about using Instagram for business. Instagram is one of the most popular social media sites with more than 400 million users. Among those users, 53 percent are millennials, ages 18 to 29. That’s important because five out of six millennials in the U.S. connect with companies on social media. This is why companies and marketers are shifting, or should shift, their focus to platforms like Instagram…. Read More

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  5. Targeting the Right Social Media Sites

    So you want to approach social media with all your guns blazing, right? Well be careful or you could get in over your head and do more harm than good. Social media is a tricky new medium; besides, as much as you want to do it all, you simply do not have the time or resources to do everything. You need to think about your goals and objectives and come up with a solid strategy for your social media campaign…. Read More