Tag: social media analytics

  1. Social Media Analytics: The Value of Social Tracking

    Wish you knew or understood the ROI of the social media efforts for your business? Well, thanks to updates from  Google Analytics you can now more accurately measure  the value of your social media marketing. Google Analytics new social reports are designed to bridge the gap between important business metrics and social media by identifying the value of traffic from social media sites, showing how social activities increase key performance indicators and optimizing user engagement. Some of the coolest features… Read More