Tag: social media campaign

  1. mRELEVANCE Proves ROI with HBAGK Social Media Marketing Campaign

    Looking for a social media campaign that proves ROI? No problem! At least that’s what mRELEVANCE, LLC told the Home Builders Association of Greater Knoxville (HBAGK). The HBAGK chose mRELEVANCE to promote the 2015 Knoxville Parade of Homes through a social media campaign. The result? Lots of user generated content, traffic to the Parade webpage and great return on investment. “It was a great pleasure working with mRELEVANCE,” said Ashely Burnette, Executive VP of the HBA of Greater Knoxville. “Overall,… Read More

  2. mRELEVANCE Partners with S&A Homes to Run Smart Home Promotion

    If you’re like us, you stay up-to-date on all of the latest technology. From new apps for your smart phone to new gadgets, these innovations are all about making life easier. Imagine technology transforming your home too. Now, it can! mRELEVANCE recently partnered with client S&A Homes to launch a social media campaign to introduce the builder’s eTech™ smart homes package. We helped develop a fun giveaway centered around S&A Homes’ video that demonstrates this powerful technology. By having Facebook fans comment on the video with #eTechAppleWatchGiveaway for a chance to… Read More

  3. Holiday Home Decorating Contest Utilizes Social Media

    When S&A Homes reached out to us about implementing a holiday home decorating contest using social media, we knew exactly what to do. According to BlogHer‘s annual study on women and social media, 81 percent of women trust Pinterest recommendations and another 67 percent trust recommendations made on Facebook. With these statistics in mind, designing the holiday contest to use both of these social media sites was a no brainer. The Holiday Home Decorating Contest encourages homeowners to share pictures… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. mRELEVANCE Named Finalist for Best Social Media Campaign

    mRELEVANCE is thrilled to announce that we have been named a silver winner and finalist in The Nationals for Best Social Media Campaign for our work done for the “Where Will Traton Homes Spring Up Next?” campaign.  This marks the second achievement for this campaign, which recently won gold for Best Social Media Campaign at the 33rd Annual OBIE Awards presented by the Greater Atlanta Home Builders Association.

  6. Pinterest Pulls in the Reins on Contest Rules

    At its heart, Pinterest is about inspiration. Pinterest users visit  the site to pin, explore and share photos that inspire them. Many businesses have jumped on the Pinterest bandwagon, recognizing the site has great potential for sharing products and content. Businesses have also become very savvy when it comes to running Pinterest contests, requiring contests participants to repin and share their content. However, Pinterest contests have changed because of  new contest guidelines that Pinterest has recently released. To find out… Read More

  7. Scoop Up Marketing During National Ice Cream Month

    As the old saying goes, “I scream! You scream! We all scream for ice cream!,” and here at Marketing RELEVANCE, we’re all screaming about (celebrating) National Ice Cream Month! We know that one of the best parts of visiting an ice cream parlor is getting to sample all of the yummy flavors, and when it comes to your company’s marketing, we don’t think it should be any different. That is why that during the month of July in honor of… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. mRELEVANCE Launches Interactive Campaign for Traton Homes

    mRELEVANCE, LLC recently launched an interactive campaign for Traton Homes that encourages participation on the Atlanta homebuilder’s Facebook page. Participants guess where the homebuilder will open its next community by clicking on flowers that represent cities on a treasure map. Additionally, houses on the map mark the spots where the builder’s six most recent communities have opened and give more information on them. The fun spring-themed contest is powered by a Facebook landing page and includes lead capture. “This interactive… Read More

  10. Targeting the Right Social Media Sites

    So you want to approach social media with all your guns blazing, right? Well be careful or you could get in over your head and do more harm than good. Social media is a tricky new medium; besides, as much as you want to do it all, you simply do not have the time or resources to do everything. You need to think about your goals and objectives and come up with a solid strategy for your social media campaign…. Read More

  11. mRELEVANCE Creates Social Media Success for Highland Homes

    mRELEVANCE launched a Social Media campaign for Highland Homes, a privately owned Central Florida home builder, last November. Just three months into the campaign we are already seeing great results for the social media optimization of the web site! A 20% increase in keywords A 25% increase in referring URLs Best of all Highland Homes wrote 56 contracts in December, 69 in January and 64 in February  (they typically write 35 contracts a month). Kathie McDaniel, Broker, MCSP, MIRM, Director… Read More