Tag: social media grapevine

  1. Women on the Web

    The 2010 BlogHer-iVillage Social Media Matters Study has just been released. It demonstrates that not only are women comfortable with the Internet, but we have moved much of our day-to-day socializing and networking online. The study shows that 73% of women online are now active social media users, engaging weekly or more often with top social media platforms. This is certainly true for me and for my female friends! We offered a seminar at IBS earlier this year called “Sell… Read More

  2. Women and the Social Media Grapevine

    Women outnumber men on social networking sites, AND they influence more than 85% of consumer product purchases. Does your business have a plan to interact with this powerful consumer group (women) in the places they already are? The average family does 8 to 12 loads of laundry a week. How can knowing that help you reach this target audience? Here are some interesting statistics: 84% of social networking sites have more female users than male. Study done by Brian Solis… Read More