Tag: social media tips

  1. Best Email Headlines to Get Attention

    As we’re diving head first into the holiday shopping season, everyone wants to be front of mind for the deal-conscious customer.  We all know that email is the most direct way to get in front of your ideal target, however, what makes them tick?  How do you get them to click on and open your email? First, stick to the core promise of email: Be relevant. Ask for the sale. Make interaction as easy and convenient as possible. Keep people… Read More

  2. 5 Social Media Trends to look for in 2018

    Every day there are more and more brands reaching to connect with audiences. So what can be done to garner attention within the afforded 8 seconds?  Here are 5 of the leading trends we feel will be social media turning points in 2018.   1.  Influencer Marketing Increases – More than 90% of marketers who’ve used influencer marketing feel it works.  And with that percentage, expect them to continue and most likely increase their involvement.  The best part is that… Read More

  3. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More

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  5. 2018 Search Trends – What to Look For (pun intended)

    Last week we took a look at some of the fun graphic design trends to look forward to in 2018.  Now we’re going to examine some of the emerging and surging search trends. The SEO landscape has seen a lot of development in the past few years.  Your company needs to keep up with developing search technologies in order to stay in front of competitors and first in your customer’s view. Voice Search -Yes, using one’s voice as a tool to… Read More

  6. mRELEVANCE Sponsors IntrepidNOW Interview with Guy Kawasaki

    mRELEVANCE, LLC sponsored an interview with former Chief Evangelist of Apple, Guy Kawasaki about the topics his two latest books — social media practices and start-up tips. Managing partner of mRELEVANCE, Carol Morgan, joined Todd Schnick from the InterpidNOW podcast to interview one of the most successful WOMM professionals in the industry. Along with being a best-selling author and speaker, Guy is currently the Chief Evangelist for Canva. He was an executive fellow at the Haas School of Business at… Read More

  7. How Can I Market Effectively Using Instagram?

    Instagram is a popular photo sharing site that enables users to take pictures or videos and share them across multiple social networks. It currently has over 300 million active accounts as of December 2014. The site attracts both men and women mostly under the age of 35. It works very well for personal use and for large consumer goods companies looking to build a following and maintain (or even build) brand. Instagram is somewhat limited in its use for marketing… Read More

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  9. To Do or Not To Do: Repinning Related Content

    You may have heard that pinning “related content” is a smart Pinterest business tactic. While this can be true, it’s a tactic you have to be very careful attempting. Read on to learn why and what you can do to do avoid creating issues. What is related content? On your website, blog and even on Facebook and Google, your posts and graphics stand by themselves to demonstrate your brand. On Pinterest, you can use other peoples’ pins to stand with… Read More

  10. Top 15 Pinterest Mistakes

    As with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest. 15: Empty or incomplete boards. Always start a board with at least five pins. 14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your… Read More

  11. Tweak Your Tweets

    Approximately 9,000 tweets are posted to Twitter every second, so how can you make the most out of your 140 characters? With such a limited amount of space to get a message across to a large audience, it’s important to make tweets both appealing and effective. In Facebook vs Twitter, we wrote about why it’s important to keep your Facebook and Twitter separate, but now it’s time to talk about tweeting effectively! Here are a few tips: •    Create Social… Read More

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  13. Carol Morgan to Discuss the State of Social Media at IBS 2014

    The 2014 National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) is just around the corner, and Carol Morgan, CAPS, CSP, MIRM, is busy putting the finishing touches on her State of Social Media presentation. Co-presented with Chad Davis, Social Media Manager for NAHB, and Jamie Gorski, Senior VP of Corporate Marketing for The Buzzuto Group, this panel presentation will cover the latest trends in social media. Highlights include details on recent Facebook changes, the growing importance of creating… Read More