Tag: social media tips

  1. mRELEVANCE Sponsors IntrepidNOW Interview with Guy Kawasaki

    mRELEVANCE, LLC sponsored an interview with former Chief Evangelist of Apple, Guy Kawasaki about the topics his two latest books — social media practices and start-up tips. Managing partner of mRELEVANCE, Carol Morgan, joined Todd Schnick from the InterpidNOW podcast to interview one of the most successful WOMM professionals in the industry. Along with being a best-selling author and speaker, Guy is currently the Chief Evangelist for Canva. He was an executive fellow at the Haas School of Business at… Read More

  2. How Can I Market Effectively Using Instagram?

    Instagram is a popular photo sharing site that enables users to take pictures or videos and share them across multiple social networks. It currently has over 300 million active accounts as of December 2014. The site attracts both men and women mostly under the age of 35. It works very well for personal use and for large consumer goods companies looking to build a following and maintain (or even build) brand. Instagram is somewhat limited in its use for marketing… Read More

  3. To Do or Not To Do: Repinning Related Content

    You may have heard that pinning “related content” is a smart Pinterest business tactic. While this can be true, it’s a tactic you have to be very careful attempting. Read on to learn why and what you can do to do avoid creating issues. What is related content? On your website, blog and even on Facebook and Google, your posts and graphics stand by themselves to demonstrate your brand. On Pinterest, you can use other peoples’ pins to stand with… Read More

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  5. Six Tips for Getting More Pinterest Followers

    Are you struggling to gain followers on Pinterest? Then, read our list of the top six ways to get more followers to your pins and boards: Share a Lot and Frequently – This sounds really basic, but it is incredibly important. The more that you share and the more often that you share, the more people that will see your pins. It’s not just about the volume of what you pin, but timing. Pin as much quality content as you… Read More

  6. Top 15 Pinterest Mistakes

    As with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest. 15: Empty or incomplete boards. Always start a board with at least five pins. 14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your… Read More

  7. Tweak Your Tweets

    Approximately 9,000 tweets are posted to Twitter every second, so how can you make the most out of your 140 characters? With such a limited amount of space to get a message across to a large audience, it’s important to make tweets both appealing and effective. In Facebook vs Twitter, we wrote about why it’s important to keep your Facebook and Twitter separate, but now it’s time to talk about tweeting effectively! Here are a few tips: •    Create Social… Read More

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  9. Carol Morgan to Discuss the State of Social Media at IBS 2014

    The 2014 National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) is just around the corner, and Carol Morgan, CAPS, CSP, MIRM, is busy putting the finishing touches on her State of Social Media presentation. Co-presented with Chad Davis, Social Media Manager for NAHB, and Jamie Gorski, Senior VP of Corporate Marketing for The Buzzuto Group, this panel presentation will cover the latest trends in social media. Highlights include details on recent Facebook changes, the growing importance of creating… Read More

  10. Social Media Campaign Helps Nonprofit to End Poverty

    Over the years, mRELEVANCE has created several social media campaigns for Keystone Custom Homes. Our favorites are the ones that promote the nonprofit organizations that our near and dear to the builder. Both Homes for Hope and HOPE International were founded by Jeff Rutt, CEO of Keystone Custom Homes, and work to help end poverty across the world. Recently, we launched the People of Hope campaign for the builder. The goal of the campaign is to spread awareness for Homes… Read More

  11. Think Before You Post

    When you were in school, your permanent record held all of your grades, achievements and failures. In life, you also have a permanent record, the Internet. Sure, you may think you’ve “deleted” that photo that you probably shouldn’t have posted, but once something hits the world wide web, it never completely disappears. However, you aren’t alone in the act of deleting content from the Internet in hopes that no one saw it. In fact, according to a new survey from… Read More

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  13. The Numbers Behind Pinterest

    Looking for ways to “Rev up Your Social Media”? Pinterest is an image sharing social media site that has quickly won over the hearts of more than 25 million users; however, many businesses are still skeptical about the benefits of using it. Pinterest recently added analytics, a tool that makes the site much more measurable by brands. There is a verification process you will need to complete to gain access to analytics. Here’s how to verify your site: