Tag: target audience

  1. Think Millennials Use Social Media the Most?

    Grumbling about whippersnappers and their attachment to mobile devices is a common refrain these days. Parents and marketers alike think Millennials, that coveted 18-34 year-old population, scroll dead-eyed and endlessly through their feeds. But data regarding just who spends the most time on social media show that users of popular new media tend to skew older. A new report from Nielsen Social reveals that Generation X, people who are between 35 and 49, spend an average of 7 hours a… Read More